Innova Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Jun Munakata; hereinafter referred to as Innova) has released a white paper titled "[Resource for E-commerce Managers] Why SEO Now?" which summarizes the importance of SEO for e-commerce sites and specific measures for creating a strategic customer acquisition base.
[Resource for E-commerce Managers] Why SEO Now? (24 pages total)
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SEO (Search Engine Optimization) is a series of measures to display your company's site at the top when users search for specific keywords. By ranking higher, your site becomes easier to find, leading to stable customer acquisition.
However, there are many voices of concern from the front lines of e-commerce site operations.
"I hear SEO is important, but I don't really know what to do."
"I want to explain the importance of SEO to my boss, but I can't convey it well."
"We can acquire customers through advertising, so is SEO really necessary?"
This document was created to resolve such "frustrations."
In recent years, the cost of web advertising has continued to rise, and the cost-effectiveness of traditional advertising operations is reaching its limit. In this context, not implementing SEO measures means missing out on customer acquisition via search and essentially ceding the market to competitors.
That is precisely why it is necessary to first correctly understand the essence of SEO and build a strategic customer acquisition base.
As a practical roadmap for this purpose, this document was produced with the joint supervision of a search strategy consultant (10 years of experience) specializing in SEO and AIO (AI Search Optimization), and an experienced professional (over 15 years of experience) who has worked primarily in e-commerce and web marketing at Sanrio Co., Ltd., Nestlé Japan Ltd., and Ryohin Keikaku Co., Ltd. Please use it as a hint for expanding your e-commerce site's performance.
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Table of Contents (24 pages total)
01 Why is SEO Necessary for E-commerce Sites Now?
02 So, What Specific Actions Should Be Taken?
03 Appendix Column: Differentiate from Competitors! Latest Trends and Applied Measures
Recommended for:
Those who want to correctly understand the difference between SEO and advertising
Those who want to learn more about the importance of SEO for e-commerce sites
Those who want to master the "SEO competitive strategy" unique to e-commerce
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About Innova Inc.
Innova Inc. is a marketing and sales support company that has supported over 600 BtoB companies. The extensive knowledge cultivated in web site construction, SEO strategy, content creation, data analysis, and lead nurturing (customer development) directly contributes to "maximizing customer acquisition" and "improving repeat purchase rates" in modern e-commerce operations.
We can provide total support, from designing marketing strategies that lead to results to the "execution" aspects of the front lines, such as web site operation outsourcing and content creation. Please feel free to consult with us for everything from launching an e-commerce business to expanding sales and improving profits.
Company Profile
Company Name: Innova Inc.
Location: 7th Floor, NBC Annex Ichigaya Building, 9-1 Ichigaya Funagawara-cho, Shinjuku-ku, Tokyo
Established: June 2011
Representative: Jun Munakata, Representative Director
Website: https://innova-jp.com/ (Corporate Site)
https://ec.innova-jp.com/ (E-commerce Support Service Site)
Phone Number: 03-4405-7431 (Weekdays: 10:00 - 18:00)
Email Address: [email protected]
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- Source: PR TIMES
- Category: PR