Innovation Partners Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Shinichiro Honda; hereinafter referred to as 'our company'), in collaboration with Shimoda View Hotel (Shimoda City, Shizuoka Prefecture; Representative: Mr. Osamu Maruyama), which it supports with rebranding, will hold a limited-time POP-UP event for the tin product brand 'NAKAGO' (Fujiwara Co., Ltd., Headquarters: Ono City, Hyogo Prefecture; Representative Director: Katsuhiro Fujiwara) from April 6th to May 8th. This is the second POP-UP project our company has undertaken at this hotel.

During the period, a lineup focusing on sake ware will be exhibited and sold. You can directly experience the unique texture and shine of tin from this brand, which originates from the Yamada Nishiki sake rice producing region.

About NAKAGO A tin product brand developed by Fujiwara Co., Ltd. (Ono City, Hyogo Prefecture; Representative Director: Katsuhiro Fujiwara). Backed by precision processing technology that handles integrated production from mold creation to casting and processing, they manufacture tin sake ware and daily life goods. Based in the A-grade production area of Yamada Nishiki, they pursue craftsmanship that ages beautifully with use. Official Website: https://nakago-guinomi.com/

POP-UP Overview ・Location: Shimoda View Hotel (633 Kakizaki, Shimoda City, Shizuoka Prefecture, 415-0013) ・Period: Monday, April 6, 2026 - Friday, May 8, 2026 ・Content: Exhibition and sale of NAKAGO products, tea and sake ware ・Exhibition and sale will be held in front of the lobby and in the event space.

About Exhibited and Sold Products NAKAGO's tin products are characterized by their surface luster achieved through proprietary methods. The technology accumulated as a manufacturer and the brand's commitment rooted in the A-grade Yamada Nishiki region are reflected in each vessel. This event will feature not only tin sake ware but also "Murakami" sake, brewed with A-grade Yamada Nishiki, and Yamada Nishiki rice flour. You can enjoy the culture nurtured by the sake rice region along with the vessels.

Nichinichi Kore Kōjitsu Series combining tin and glass | Color Ochoko available in 5 colors

Tea and Sake Ware "Hajimari" Series Akane Utage Shizuku Kaoru

About Shimoda View Hotel Shimoda View Hotel is a hot spring ryokan located in the scenic Shimoda City, Shizuoka Prefecture, surrounded by a beautiful sea and rich nature. We offer our guests sincere relaxation and a high-quality stay where they can fully enjoy the charms of Izu. Name: Shimoda View Hotel Address: 633 Kakizaki, Shimoda City, Shizuoka Prefecture, 415-0013 TEL: 0120-289-489 Official Website: https://viewhotel.co.jp/

Future Developments Our company has been promoting initiatives to create opportunities for guests to encounter the region during their stay, aiming to enhance the value of Shimoda View Hotel. Similar to this POP UP STORE, we will continue to collaborate with the hotel and plan/promote diverse collaborations with brands and artists to create new experiential value.

Innovation Partners Inc. Bringing Innovation to All 'Things, Objects, and People.' Innovation Partners is a project partner company specializing in regional revitalization, focusing on rediscovering the value of local resources and expanding relationships. By implementing new functions such as education, business, culture, and employment into existing assets like accommodation facilities and public spaces, we produce sustainable regional models. Our implementation-based support system has been highly acclaimed, receiving the 'Minister of Regional Revitalization Award' at the Regional Revitalization Telework Awards in FY2023. Established: December 2018 Representative Director: Shinichiro Honda Address: 1-6-30 Minami-Azabu, Minato-ku, Tokyo Official Website: https://innovation-partners.jp/

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  • Source: PR TIMES
  • Category: News