Where can I buy BiNoo's brown rice cup noodles?

They are available for online purchase on the official website (binoo.jp). In addition to single item purchases, you can also opt for a subscription service for regular deliveries.

Are there really no additives?

Yes, we do not use any MSG (monosodium glutamate) or chemical flavor enhancers. The product is made using only natural ingredients.

Is it suitable for vegans and gluten-free diets?

Yes, it is 100% plant-based and uses brown rice noodles instead of wheat, making it suitable for vegans and those on a gluten-free diet.

16g Dried Ingredients, Brown Rice Noodles, Zero Additives. Uncompromising Cup Noodles 'BiNoo' Officially Launches.

Published Apr 1, 2026 10:10 PM ・ Updated Jun 13, 2026 11:45 PM ・ 2 min read ・ Source: PR TIMES

Inoue Kikaku has launched 'BiNoo,' a plant-based and gluten-free brown rice cup noodle. Featuring an industry-leading 16g of ingredients and zero additives, it targets health-conscious consumers through a D2C subscription model.

Inoue Kikaku Co., Ltd. (Sapporo, Hokkaido; CEO: Azusa Takashima) has officially launched general sales of its plant-based, gluten-free brown rice cup noodles, 'BiNoo.' Supported by 336 backers through crowdfunding, this product is now available on the official online store (binoo.jp), which also supports subscription-based purchases.

### Product Overview - **Product Name:** BiNoo Brown Rice Cup Noodles - **Flavors:** 1. Veggie & Nuts, 2. Sour & Spicy - **Ingredient Features:** Made with pesticide-free brown rice noodles / 100% plant-based / Gluten-free / No MSG, using natural umami / No chemical additives / Non-fried noodles / 16g of dried ingredients (top tier in the industry). - **Manufacturing:** Vietnam (ISO 22000 certified factory) - **Sales Format:** Single purchase or Subscription

BiNoo aims to redefine the instant noodle category by eliminating the typical 'unhealthy' trade-offs. The product focuses on both nutritional value and satiety, featuring a generous amount of vegetables and a base of high-quality brown rice noodles. The launch follows a successful crowdfunding campaign, highlighting strong market demand for healthy, quick meal options.

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Source: PR TIMES
Category: New Product

16g Dried Ingredients, Brown Rice Noodles, Zero Additives. Uncompromising Cup Noodles 'BiNoo' Officially Launches.

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