Inoue Kikaku Co., Ltd. (Sapporo, Hokkaido; Representative Director: Azusa Takashima) has officially commenced general sales of "BiNoo," a plant-based, gluten-free brown rice cup noodle. This product, which garnered support from 336 backers through crowdfunding, is now available for purchase on an online store (binoo.jp) that also supports subscription purchases.

[Image caption: An unprecedented 16g of ingredients in the industry, we focused on a satisfying eating experience.]

Product Overview

Product Name: BiNoo Brown Rice Cup Noodles Flavors: 1. Veggie & Nuts 2. Sour & Spicy Ingredient Features: Uses brown rice noodles grown without chemical pesticides / Plant-based ingredients only / Gluten-free / MSG-free, natural umami / No chemical seasonings / Non-fried noodles / 16g of dried ingredients (industry-leading standard) Manufacture: Vietnam (ISO 22000 certified factory) Sales Format: Single purchase, subscription Sales Channel: Official online store https://binoo.jp Price: Various plans available (please check the official website)

Development Background and Crowdfunding Achievements

Development Background: Even on busy days, we don't want to compromise on what we eat. We created a brown rice cup noodle that can be eaten quickly and provides proper nutrition for lunch breaks or meals on time-crunched days. We focused on being gluten-free and not using umami seasonings, instead bringing out the natural flavors of the ingredients. We achieved an unprecedented 16g of dried ingredients for a cup noodle, balancing convenience with a satisfying meal.

Crowdfunding Achievements: Prior to the official launch, a crowdfunding campaign was conducted, securing support from 336 backers. We received numerous comments such as "I was looking for a cup noodle that is gentle on the body" and "I want more plant-based and gluten-free options."

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About the Subscription Service

BiNoo offers a subscription service for easier continuous use. We have a discount system based on the number of continuous purchases, allowing you to try it with up to 20% off your first order.

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Company Information

Company Name: Inoue Kikaku Co., Ltd. / Location: Sapporo, Hokkaido Representative Director: Azusa Takashima / Business Activities: Planning, development, and sales of natural and health foods Official Website: https://inoue-kikaku.co.jp / BiNoo Official: https://binoo.jp

Inquiries Regarding This Matter

Contact Person: Inoue Kikaku Co., Ltd. Takashima [email protected] / https://binoo.jp

FACT BOX

  • Source: PR TIMES
  • Category: News