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PR TIMES: https://prtimes.jp/main/html/rd/p/000000010.000163149.html

First Store in the Chugoku Area! Social Media Sensation American Cookie Brand "PUG" to Open Pop-up Stores at Hiroshima PARCO and Mitsui Outlet Park Kisarazu!

Published Apr 8, 2026 12:00 AM ・ Updated Jun 2, 2026 1:02 PM ・ 4 min read ・ Source: PR TIMES

The American cookie brand "PUG," a hot topic on social media, will open its first-ever pop-up store in the Chugoku region at Hiroshima PARCO, as well as a store at Mitsui Outlet Park Kisarazu. This move is expected to enhance the brand's nationwide recognition and expand its sales network.

April is a time of new beginnings for many, and new PUG stores are set to open in various locations this spring!

In the Chugoku area, our first-ever store will be a limited-time pop-up at Hiroshima PARCO from Friday, April 10, 2026, to Friday, July 31, 2026. Additionally, a year-long pop-up store will open at Mitsui Outlet Park Kisarazu from Wednesday, April 15, 2026, to mid-May 2027, where you can enjoy freshly baked PUG cookies.

"PUG" is currently causing a stir, primarily on social media. Its signature product, the "Boston Cookie," has become a bestseller with a cumulative total of over 330,000 units sold nationwide. We aim for a balanced, moderate sweetness and a flavor that you won't tire of, making you want to eat another one right away, even though a single cookie is satisfying enough.

The palm-sized cookies, intentionally left unshaped to give each a unique look, are packed with chocolate and nuts. They have a light crunch on the outside and are moist and chewy on the inside. Once you try one, you'll be hooked. The happiness of biting into a large cookie and the taste of a freshly baked one are exceptional.

Indulge in an exquisite cookie experience that will captivate you from the first bite. Please take this opportunity to try them.

**■ Product Information (Partial)**

Boston Cookie (Plain) 420 yen Boston Cookie (Chocolate) 480 yen Boston Cookie (Matcha) 480 yen

Boston Cookie Box (5 pieces) 2,400 yen Boston Cookie Box (10 pieces) 4,800 yen

*The following are for eat-in only

Boston Cookie Crunch 680 yen (1 Boston Cookie & vanilla ice cream) Blueberry Cookie Crunch 820 yen Caramel Cookie Crunch 820 yen Peanut Butter Cookie Crunch 820 yen Espresso Cookie Crunch 930 yen

Blueberry Sundae 1,240 yen Cookie Party 1,440 yen

*All prices include tax

**■ Event Overview**

<PUG Hiroshima PARCO POP-UP> Period: Friday, April 10, 2026 - Friday, July 31, 2026 Location: Hiroshima PARCO Main Building 1F Address: 10-1 Hondori, Naka-ku, Hiroshima Hours: 10:00 - 20:30

<PUG Mitsui Outlet Park Kisarazu POP-UP> Period: 2

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Source: PR TIMES
Category: Event

First Store in the Chugoku Area! Social Media Sensation American Cookie Brand "PUG" to Open Pop-up Stores at Hiroshima PARCO and Mitsui Outlet Park Kisarazu!

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