Digital Signage Advertising 'Michibito' Launches OOH Campaigns Across 5 Major Tokyo Areas

Glade Inc. announces the launch of its digital signage advertising service 'Michibito' across five major areas in Tokyo, targeting small and medium-sized enterprises (SMEs) and retail businesses with accessible Out-of-Home (OOH) advertising.

⚫️ Overcoming the Traditional OOH Barrier: 'Large-Scale Media, High Costs'

OOH advertising (outdoor advertising) is often perceived by businesses as a 'high-cost' option.

In fact, in major Tokyo areas, campaigns can cost several hundred thousand to over one million yen per week. As a result, traditional OOH has long been associated with large-scale media and high advertising budgets, making it an extremely expensive channel—especially for businesses with limited marketing budgets.

⚫️ 'Michibito': Making OOH Advertising More Accessible

In response, 'Michibito' digital signage advertising aims to make OOH advertising 'more accessible and approachable' by offering a significantly more affordable pricing structure. Campaigns can be launched from the tens of thousands of yen per month, making it highly practical not only for SMEs but also for large enterprises.

【Feature 1: Coverage Across 5 Major Tokyo Areas】

Currently deployed in five key Tokyo locations: Shibuya Center Street, Kabukicho, JR Takadanobaba Station platforms, JR Shin-Okubo Station platforms, and Sangenjaya. The service supports both single-area and cross-area promotions, enabling diverse applications such as brand awareness, new product or business launches, store opening announcements, event PR, and integration with social media campaigns.

【Feature 2: Unmatched Cost Efficiency – Up to 1/35 the Cost of Competitors】

Challenging the common perception that 'digital signage ads are expensive,' Michibito offers entry-level pricing starting from approximately ¥40,000 per week (calculated monthly) at its most affordable location (Sangenjaya Vision, 30-second slot). Compared to typical large-scale digital signage from other providers (¥1–1.5 million per week), this represents a cost reduction of roughly 1/25 to 1/35, enabling affordable promotions in prime Tokyo locations.

※ Monthly contracts are standard, and the above weekly figure is a converted reference value. (Minimum 2-week contracts are also available.)

⚫️ Circulation Survey of Digital Signage Advertising at 5 Tokyo Locations

Data Sources:

・Publicly available data from railway companies (2024) ・JR East data (2024) ・Tokyu Corporation data (2024) ・MLIT 'Support Program for Utilizing Foot Traffic Data' ・Private foot traffic data and on-site surveys (2025)

⚫️ Michibito Digital Signage Advertising: Q&A

Q: What role does digital signage advertising play within the broader OOH landscape?

A: We view digital signage as a medium that uniquely combines 'brand awareness' and 'information updateability' within OOH advertising. Traditional signage = 'securing a location'; Digital signage = 'continuously delivering information in public spaces.'

Q: How does it impact store visits and customer acquisition?

A: Repeated exposure along daily life routes increases brand recognition and fosters intentions such as 'I should check it out' or 'I’ll visit next time,' driving foot traffic.

Q: What effects can be expected from street-level advertising?

A: Repeated contact with pedestrians increases awareness, interest, and the desire to visit.

Q: Which industries show the most interest?

A: Live streaming agencies, entertainment and talent companies, beauty clinics, restaurants, real estate firms, buyback specialty stores, and event/entertainment businesses.

Q: Is it effective for inbound (foreign visitor) customer acquisition?

A: Yes. We have received client reports of actual store visits resulting from video ads targeted at inbound tourists.

Q: What value does 'Michibito' offer as an OOH advertising medium?

A: 'Michibito' is an OOH advertising platform that increases visibility for businesses and stores in high-foot-traffic areas of Tokyo, creating opportunities for visits and inquiries.

⚫️ Background and Future Outlook: Multiplying Real-World Spaces with Social Media

In recent years, as online advertising competition intensifies and ad costs rise, marketing strategies leveraging 'real-world touchpoints' are gaining renewed attention.

Our vision for 'Michibito' is to make advertising an integral part of the urban landscape—a natural bridge connecting people and businesses.

We believe advertising should not merely promote products or services, but also spark new discoveries—introducing people to new shops, revealing local charms, and conveying a company’s mission.

Through 'Michibito,' we aim to deliver valuable information in bustling urban environments, providing businesses with opportunities for awareness and customer acquisition, and offering consumers new choices and discoveries—ultimately creating a mutually beneficial relationship between cities and advertising.

Moving forward, we will continue striving to be OOH advertising professionals who connect businesses, communities, and citizens, creating new value in urban spaces.

⚫️ Service Overview

Service Name

Digital Signage Advertising 'Michibito'

Deployment Areas

Shibuya Center Street, Kabukicho, JR Takadanobaba Station platforms, JR Shin-Okubo Station platforms, Sangenjaya

Advertising Rate

From ¥40,000 per week

※ Lowest monthly rate equivalent at Sangenjaya Vision, 30-second slot

Official Website

https://michibito-ad.com/

【Inquiries】

Company: Glade Inc.

Address: 1-8-5 Shibuya, Shibuya-ku, Tokyo 150-0002

Contact: Kagi Mori

Website: https://glade.co.jp