IPG announced in April 2026 that it has begun displaying talent photos and profile information provided by the talent agency MERTONE on its mobile app 'G-Guide TV Program Schedule' and web browser version 'Program Schedule.G-Guide'.
The 'G-Guide' electronic program schedule (EPG) displays cast information alongside broadcast details. To enable this, IPG maintains a talent database linked to broadcast programs, managed with unique identification IDs.
Following the provision of profile data from MERTONE, G-Guide now displays photos and official profiles of their talent. This allows G-Guide to provide detailed information when talented actors and creators from MERTONE appear in programs.
The profile section allows for links to official websites, enabling the construction of effective traffic channels from the program schedule—a daily touchpoint for viewers—to official sites or the latest news, thereby supporting expanded talent exposure.
IPG continues to seek partnerships with talent agencies and rights holders interested in displaying talent information or updating promotional photos on the G-Guide platform.
FACT BOX
- Source: PR TIMES
- Category: Partnership