How to Reach Fragmented Consumers? "Culture-Driven" Brand Strategy - Free Webinar for Marketers

Ipsos Co., Ltd. (Japan Office Location: Minato-ku, Tokyo, Representative Director: Shunichi Uchida), one of the world's largest market research companies, will hold a free webinar on Thursday, July 30, at 11:00 AM, titled "How to Utilize 'Culture' to Survive in the Era of Mainstream Collapse - Next-Generation Brand Strategies That Align with the 'Beliefs' of Fragmented Targets." We encourage you to participate.

See Details

Cultural Trinity

Webinar Overview

"Mass advertising doesn't work," "Well-intentioned messages cause backlash," "Targets are so fragmented they're invisible." Modern marketers face unprecedented, unpredictable chaos.

The mainstream, like "a society of one hundred million middle class," has collapsed, and consumer culture has fragmented into countless "small bubbles." The "symbolic society" where intuition rules over logic, the "era of individual agency" driven by distrust in social systems, and "AI acceleration" that reinforces echo chambers are further deepening this division.

This webinar will introduce a new model for navigating this complex era: "Cultural Trinity (Identity, Community, Belief System)." We will provide hints for next-generation brand strategies that resonate with consumers' invisible "beliefs" and foster empathy.

Main Topics

Ipsos UU Introduction

Collapse of the Mainstream and Fragmentation of Consumer Culture

Introduction to the Cultural Trinity Framework

Q&A

Date and Time

July 30, 2026 (Thu) 11:00 - 11:45

Recommended for:

Marketing professionals who feel the declining effectiveness of mass advertising and traditional campaigns.

Brand managers struggling to grasp consumer profiles due to overly fragmented targets.

PR and communications staff concerned about the risk of backlash from social media posts.

Research and insights professionals who want to delve deeper into consumer insights that cannot be captured by data and numbers alone.

Executives and business leaders interested in purpose branding and community marketing.

Apply here

Ipsos Co., Ltd.

Ipsos is one of the world's largest market research companies, operating in 90 markets with over 18,000 employees. Founded in France in 1975, Ipsos has been listed on Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the SRD (Deferred Settlement Service). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

[Press Room] https://www.ipsos.com/ja-jp/pressroom

[Company Profile] Company Name: Ipsos Co., Ltd. Location: Tokyo Office 105-0001, 4-3-13 Toranomon, Minato-ku, Tokyo, Hulic Kamiyacho Building Representative: Shunichi Uchida, Representative Director Business Activities: All services related to planning, execution, tabulation, analysis, and reporting of opinion polls and various market research. HP: https://www.ipsos.com/ja-jp