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New Product/キャンペーン

IRIE OFFICE Promotes Brands to High-Sensitivity Wellness Seekers via Beach Yoga

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 12, 2026 5:00 PM ・ Updated Jun 21, 2026 11:44 PM ・ 2 min read ・ Source: PR TIMES

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合同会社IRIE OFFICE透過「SHONAN BEACH YOGA」行銷企劃，在逗子電影節期間成功舉辦海邊瑜珈活動，協助企業接觸高健康意識客群並提升品牌曝光。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000005.000157094.html Distributor: PR TIMES
Published: May 12, 2026

IRIE OFFICE, the marketing partner for SHONAN BEACH YOGA (SBY), successfully executed a promotion at the MORNING BEACH YOGA event during the Zushi Beach Film Festival. Attracting 250 beauty and health-conscious participants, the event featured renowned instructors like Waka Nozawa. The program integrated product sampling and social media amplification through influencers. IRIE OFFICE now offers expanded B2B collaboration menus including naming rights and product co-development.

FACT BOX

Source: PR TIMES
Category: New Product/キャンペーン
Organizations: SHONAN BEACH YOGA
Products / services: MORNING BEACH YOGA / SHONAN BEACH YOGA (SBY)

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 12, 2026 5:00 PM — Distributor PR TIMES
Collected　May 12, 2026 8:32 AM
AI structured & analyzed　May 16, 2026 2:46 AM
Desk-reviewed & published　May 12, 2026 5:00 PM

FAQ

What is the role of IRIE OFFICE in promoting brands to high‑sensitivity wellness seekers through beach yoga events?

IRIE OFFICE acts as the marketing partner for SHONAN BEACH YOGA, organizing promotions such as the MORNING BEACH YOGA event that target beauty and health‑conscious participants.

How many participants attended the MORNING BEACH YOGA promotion held during the Zushi Beach Film Festival, and what was their primary interest?

The MORNING BEACH YOGA event attracted exactly 250 participants who were specifically interested in beauty and health‑focused wellness activities.

Which renowned instructor led the MORNING BEACH YOGA session at the Zushi Beach Film Festival promotion organized by IRIE OFFICE?

Renowned yoga instructor Waka Nozawa led the MORNING BEACH YOGA session, teaching the participants during the Zushi Beach Film Festival event.

What new B2B collaboration options does IRIE OFFICE offer after the successful promotion at the beach yoga event?

IRIE OFFICE now offers expanded B2B collaboration menus that include naming rights for events and joint product co‑development opportunities with partner brands.

How did IRIE OFFICE amplify product exposure during the MORNING BEACH YOGA event through social media?

IRIE OFFICE amplified product exposure by incorporating product sampling and leveraging influencers to share content on social media platforms, extending the reach beyond the 250 on‑site participants.

Cite this article — HOW TO CITE

Washin AI News Desk“IRIE OFFICE Promotes Brands to High-Sensitivity Wellness Seekers via Beach Yoga”AI News by Washin Village（和心村）, May 12, 2026. https://aeo.idaeo.ai/ai/irie-office-jp/en/news/2026-05-12-appealing-brands-to-highly-sensitive-aud

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