A long-awaited new item in the KiSS base makeup series! Banish dullness and achieve pure, 'shiratama' (rice cake)-grade*1 translucence. Introducing a new serum foundation that delivers 'applied translucence*2'!

KiSS Purely Serum Foundation SPF28 PA++ 5 shades in total, 24g, ¥1,600 each (¥1,760 including tax) *Listed prices are the manufacturer's suggested retail prices.

Available nationwide on Friday, April 10, 2026

KiSS introduces a new serum foundation that combines 'shiratama'-grade*1 translucence with high adherence, leading to smooth, porcelain-like skin!

It fits the skin quickly to form a uniform, thin veil, keeping your finish beautiful for a long time.

Formulated with popular beauty serum ingredients, it provides a fresh, hydrating feel as if you are applying skincare while you wear your makeup.

*1 Image of fine-textured, translucent skin like a shiratama (rice cake). *2 Due to makeup effects.

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【Product Features】 KiSS Purely Serum Foundation SPF28 PA++ 5 shades in total, 24g, ¥1,600 each (¥1,760 including tax) *Listed prices are the manufacturer's suggested retail prices.

Applied translucence*1. For pure, 'shiratama'-grade*2 skin. A high-adherence, long-lasting serum foundation that resists smudging.

Formulated with 'Shiratama Reflection Powder' for 'shiratama'-grade*2 translucence ◇ Banishes dullness and provides pure translucence*1. *1 Due to makeup effects. *2 Image of fine-textured, translucent skin like a shiratama (rice cake).

'Serum Fit Formula' that fits the skin quickly and forms a thin veil ◇ The thin veil adheres to the skin, achieving a finish that is resistant to smudging for a long time.

Corrects pores and unevenness for smooth, porcelain-like skin ◇ Formulated with 'Unevenness Flat Powder.' Smooths out bothersome pores and skin texture.

Formulated with moisturizing beauty ingredients ◇ Contains Glutathione, Niacinamide, Human-type Ceramide, Panthenol derivative, and Baobab extract.

Blocks daily UV rays: SPF28 PA++