Heroine Make's 'Rush Hype' Mascara Unveils Limited-Edition 'Stage Black' — A Deep, Opaque Black That Captivates with Presence and Volume

Heroine Make Rush Hype

Limited Edition Shade 8g ¥1,800 (tax included ¥1,980)

*Listed prices are manufacturer's suggested retail prices.

August 10, 2026 (Monday), limited quantity release

Introducing 'Stage Black,' a limited-edition shade with overwhelming presence, for Heroine Make's 'Rush Hype' mascara — a fan-favorite since launch for delivering leading-role-worthy voluminous lashes through its uniquely designed 'Hyper Lift Brush' and new, stretchy 'Gram Rush Formula.'

Super-grade* waterproof formula resists smudging even during the hottest summer days, maintaining a flawless finish.

Delivers a sharp, dense black that creates a refined, captivating gaze.

*Among Heroine Make mascaras

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【Product Features】

Heroine Make Rush Hype

Limited Edition Shade 8g ¥1,800 (tax included ¥1,980)

August 10, 2026 (Monday), limited quantity release

Smooth, Deepening Deep Black

50 Stage Black

A crisp, dense black with no translucency. Offers captivating presence and creates a sophisticated gaze.

Lift & Curl from the Roots! Hyper Lift Brush with Fingertip Precision!

Features a uniquely designed 'Hyper Lift Brush.'

Lifts lashes from the roots like a comb, while precisely controlling tips like a brush!

The 12° angle at the tip allows for edge-to-edge application with fingertip-like control — a result of repeated prototyping to ensure ease of use, minimizing product transfer to eyelids and enabling precise control even in delicate areas like inner and outer corners.

Elegant Volume & Length! New 'Gram Rush Formula'

Long-Lasting Smudge Resistance! Super-Grade* Waterproof Formula

A proprietary durable formula resistant to tears, sweat, water, sebum, and friction. 24-hour curl retention confirmed by data.

*Among Heroine Make mascaras

Enriched with 12 Lash-Care Ingredients

Camellia Oil, Royal Jelly Extract, Argan Oil, Wild Rose Oil (Rosa Canina Fruit Oil), Ginseng Extract, Almond Oil, Loquat Leaf Extract, Silk, Amino Acids, Keratin, Grape Seed Oil, Shea Butter (Lash-Protecting Ingredients)