What was the purpose of ISFNet hosting an internal AI hackathon?

The purpose was to make AI utilization a common practice, reduce psychological barriers for non-engineers, foster a positive culture of business improvement, promote talent development and organizational activation, and discover hints for new businesses from on-site challenges.

Why did this hackathon focus on 'Gem'?

To make it easier for non-engineers (such as sales, administration, and HR) who lack programming knowledge to shape their ideas for solving on-site issues using no-code Gem creation.

Can you tell me about the submission and review process for the hackathon?

A total of 26 entries were submitted from April 13 to April 30. A dedicated intranet was set up, and voting by all employees took place from May 1 to May 12, with the award ceremony held on May 15.

What awards were established?

Awards were given in four categories: Immediate Impact Award, Operations Team Award, Best Feedback Award, and Best of Gem Award, with a total of 12 individuals being recognized.

What are the future plans?

We plan to leverage the outcomes from this event and consider the continuous hosting of new initiatives and related events.

ISFNET Hosts 'Internal AI Hackathon' Where Non-Engineers Take Center Stage

Published May 25, 2026 7:00 PM ・ Updated Jun 14, 2026 8:07 AM ・ 4 min read ・ Source: PR TIMES

ISFNET held an 'Internal AI Hackathon' for all group employees, aiming to promote AI adoption and foster a culture of autonomous business improvement. By utilizing Google's no-code 'Gem' feature, the event encouraged non-engineers to participate, resulting in 26 project submissions.

Overview ISFNET (Headquarters: Minato-ku, Tokyo; Representative Director: Takayoshi Watanabe) conducted an 'Internal AI Hackathon' targeting all employees within the ISFNET Group, with the goal of promoting company-wide AI utilization and fostering a corporate culture where 'autonomous business improvement is the norm.'

This event was designed as a contest to solicit projects specifically utilizing Google Gemini’s custom 'Gem' feature, enabling non-engineers without programming knowledge to participate and turn their field-based 'I wish we had this' ideas into reality.

Background and Objectives ISFNET believes that enhancing individual skills and revitalizing the organization through the latest technology is crucial. This event served as the first step toward making AI utilization a standard culture, with the following objectives:

- Removing the psychological barrier to AI: Focusing on the no-code 'Gem' to lower the hurdle for non-engineers. - Fostering a positive culture: Encouraging employees to share and celebrate self-developed tools. - Human resource development and organizational revitalization: Improving IT skills and promoting cross-departmental idea exchange. - Business creation: Discovering hints for new business or drastic operational improvements from real-world field challenges.

Event Features 1. Focus on no-code 'Gem': Allows non-engineers to directly address their immediate operational challenges. 2. Accessibility: Provided starter guides and conducted internal workshops titled 'AI Technology You Can Use from Tomorrow!'

Details and Results A total of 26 projects were submitted between April 13 and April 30. All employees viewed and voted via a dedicated intranet built with Google Workspace. On May 15, an awards ceremony was held, recognizing 12 winners across four categories.

Future Outlook ISFNET plans to continue such initiatives to foster a corporate culture where 'AI usage is normal' and to drive further business innovation.

FACT BOX

Source: PR TIMES
Category: Event
Organizations: Google
Products / services: Google Gemini / Gem

ISFNET Hosts 'Internal AI Hackathon' Where Non-Engineers Take Center Stage

⚡ Key Points

Background and Objectives ISFNET believes that enhancing individual skills and revitalizing the organization through the latest technology is crucial. This event served as the first step toward making AI utilization a standard culture, with the following objectives:

Event Features 1. Focus on no-code 'Gem': Allows non-engineers to directly address their immediate operational challenges. 2. Accessibility: Provided starter guides and conducted internal workshops titled 'AI Technology You Can Use from Tomorrow!'

Details and Results A total of 26 projects were submitted between April 13 and April 30. All employees viewed and voted via a dedicated intranet built with Google Workspace. On May 15, an awards ceremony was held, recognizing 12 winners across four categories.

Future Outlook ISFNET plans to continue such initiatives to foster a corporate culture where 'AI usage is normal' and to drive further business innovation.

FACT BOX

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