Towards a World Where 'Oshi' (Favorites) Are Rewarded Even on Non-Event Days: We Want to Create the Digital Letter Service 'Oshi-Reply' #AprilDream

We endorse April Dream, a project that makes April 1st a day to broadcast dreams. This press release represents the dream of Ishiguro-do Co., Ltd.

The dream of Ishiguro-do Co., Ltd. (Headquarters: Takatsu-ku, Kawasaki City, Kanagawa Prefecture; CEO: Yasunobu Ishiguro) is to create a world where 'oshi' (favorite talents/creators) are fairly rewarded outside of stages and events. We are currently developing 'Oshi-Reply,' a service that generates revenue simply by receiving and replying to digital letters from fans. (Patent pending / Service site: https://oshireply.com/ *Currently under preparation)

■ Revenue Opportunities for Creators Are Far Too Limited For idols, actors, VTubers, and YouTubers—many 'oshi'—the places to earn revenue are almost entirely limited to recordings, stages, live performances, and event venues. It is not uncommon for even birthday events to fail to sell out.

Producing merchandise involves inventory risks, and live streaming requires long hours of commitment. Running a fan club also takes cost and effort. The reality is that the harder an 'oshi' works, the more their time and stamina are chipped away, often without directly translating into revenue.

■ We Want to Create a System Where Spare Time Turns into Revenue What we want to achieve with 'Oshi-Reply' is a world where 'oshi' can balance fan interaction and monetization in just a few minutes while commuting or before going to sleep. They simply read the digital letters they receive and reply via text or voice. No inventory risks, no long-hour commitments, and zero system usage fees, registration fees, or monthly fixed costs. We aim for a system that returns sales to talents and agencies at an industry-high return rate. Even on days without stages or events, the 'oshi' is rewarded. We want to create such a 'second pillar of revenue.'

■ Delivering Unreachable Fan Feelings Thinking about revenue from the 'oshi's' perspective also means delivering the feelings of fans that couldn't be reached before.

Fans who live in rural areas and cannot go to venues, fans with shift work who cannot attend events. We deliver the feelings of those who wanted to support but had no means, to the 'oshi' in the form of digital letters. New revenue for the 'oshi,' a means to convey feelings for the fans. We aim for a service where both can be in a Win-Win relationship.

■ A Safe Place for 'Oshi' to Use What we value as much as profitability is safety. We have designed a system that mandates identity verification via the My Number card upon fan registration, eliminating haters, trolls, and potential stalkers. If 'oshi' cannot safely receive the voices of fans, this service is meaningless.

■ Creating a World Where 'Oshi' Are Rewarded The stage is not the only place for 'oshi'. The event venue is not the only place for revenue. We want to create a world where 'oshi' can earn revenue while receiving the feelings of fans in their daily lives.

That is 'Oshi-Reply,' and that is our dream.

▼ Contact info@oshire