Ishii Food Co., Ltd., known for its additive-free cooking, will release "Curry for Enjoying Ingredients Made with Fresh Onions from Shirako, Chiba" on May 20, 2026, as a new product in its "Region and Season" series. This curry uses over 60% sweet and juicy fresh onions from Shirako Town, Chiba, under the concept of a "curry for eating onions." The development was driven by the challenge in Shirako Town where tourists concentrate during the peak season, with the aim of promoting the town's appeal year-round and addressing agricultural issues such as an aging farmer population. The medium-spicy flavor, which harmonizes uniquely blended spices with the natural sweetness of the fresh onions, also offers value as a souvenir that allows consumers to bring the local taste experience home.
FACT BOX
- Source: PR TIMES
- Category: New Product Announcement