【Ishii Food × AIVICK】Making "Additive-Free Food Choices" More Accessible: Joint Development of Meatball Menu for "Chef's Additive-Free Prepared Meals" Starting Late September

Partnership Overview To mark "Additive-Free Day" on June 10, Ishii Food Co., Ltd., known for its commitment to additive-free cooking, and AIVICK Co., Ltd., a provider of additive-free meal delivery subscriptions, announced a collaborative project. The partnership aims to make additive-free food choices a more effortless part of everyday home dining.

Background of Collaboration While there is an increasing demand for products made with mindful ingredients and manufacturing processes, consumers face difficulty incorporating these choices consistently into their busy lives. Furthermore, according to a consumer survey by the Consumer Affairs Agency, although many people check additive labels when buying food, understanding of these labels remains low. By combining Ishii Food's manufacturing strengths with AIVICK's delivery service, the companies aim to offer a simpler and more sustainable alternative.

Future Initiatives 1. Product Offering on "Chef's Additive-Free Prepared Meals" Starting in late September, AIVICK will offer side dishes using Ishii Food's signature meatballs. The meatballs have been crafted specifically for this service, featuring a slightly larger size to provide a satisfying dining experience.

2. Children's Taste Testing Panel On July 4, a "Children's Taste Testing Panel" will be held at AIVICK's product development lab to incorporate real feedback from children into the flavor development process.

3. Exclusive Factory Tour for Members On August 1, members of the subscription service will be invited to tour Ishii Food's Yachiyo Factory, providing an opportunity to witness the cooking process and safety protocols firsthand.