SNS Content "Minna de Apude-chu!" Co-produced by au and @cosme Launches June 1

istyle Inc. (President and CEO: So Endo), in collaboration with KDDI Corporation (President and CEO: Makoto Matsuda), will open an SNS account titled "Minna de Apude-chu!" (Updating Together!) on June 1, 2026 (Mon), themed around women's "updating" daily lives, and begin distributing content of the same name. In this account, a collaboration between @cosme and au, women's self-growth and changes are viewed as "updates," and various themes such as love, work, makeup, fashion, and lifestyle are presented in a short drama format. A total of six popular talents, known for their appearances on ABEMA and Netflix reality dating shows, will appear as regulars, fostering high empathy by depicting worries and realizations in daily life as relatable conversation dramas. The project also aims to provide a new media experience for women by combining entertainment and information, including content that delivers the latest trends and practical information. In addition, a tie-up menu for cosmetics brands is planned to create new encounters between brands and consumers, starting from this account and its content.