由 istyle Inc. 營運的 @cosme 發布了2026年下半年的美容趨勢預測。三大關鍵字為「全方位防曬對策」、新的「血色熊貓腮紅」化妝技巧，以及美容儀日常化的「科技美容保養」。
株式会社 istyle 公布了基於分析 @cosme 用戶評論和店舖銷售數據的「@cosme 2026下半年最佳美妝大賞趨勢預測」。預測的三大關鍵字為「全方位防曬對策」、「血色熊貓腮紅」和「科技美容保養」。「全方位防曬對策」指因夏季變長，消費者對太陽眼鏡、多樣化防曬產品及曬後護理的意識提高。「血色熊貓腮紅」是一種將腮紅大範圍塗抹於眼下至臉頰的化妝技巧，以達到縮短中臉的年輕妝效。「科技美容保養」則顯示美容儀器已從特殊護理轉變為日常用品，並帶動了對搭配使用之保養品的關注。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Trend Report
常見問題
What are the three main beauty trends predicted by @cosme for the second half of 2026?
The three predicted trends are 'Total Sun Protection' (まるごと日差し対策), 'Bloody Panda Cheek' (血色パンダチーク), and 'Gadget Beauty Skincare' (ガジェ美スキンケア).
What does the 'Total Sun Protection' trend entail?
It refers to a comprehensive approach to sun protection driven by longer summers, including the evolution of sunglasses, a diversification of sunscreen products for different body parts, and a growing focus on after-sun care.
What is the 'Bloody Panda Cheek' makeup trend?
It's a makeup technique where blush is applied over a wide area, connecting the under-eye area and the cheeks to blur the boundary with eyeshadow. This method, inspired by K-POP idols, aims to create a youthful look by visually shortening the middle part of the face.
What is 'Gadget Beauty Skincare'?
This trend highlights the shift of beauty devices, like facial toning tools, from being special-occasion items to everyday essentials. It also points to a growing consumer interest in finding the right skincare products to use in combination with these devices.
What data are these trend predictions based on?
The predictions are based on an analysis of user reviews posted on @cosme, sales data from @cosme stores, user surveys, and other insights from the beauty platform.