Itoham Co., Ltd. will launch the 'SunnyPrice' series nationwide on July 1, offering essential daily items such as sausages, ham, and pizza in an accessible format as a life-support lineup.
[Product Features] Life-Support Lineup: The series includes essential daily items such as sausages, ham, and pizza. In highly essential categories, it aims to balance affordable pricing with stable quality, continuously supporting everyday meals. Minimal Packaging: The packaging is designed from the perspectives of 'resource optimization' and 'cost rationalization,' adopting a minimal specification with only three colors. This reduces material usage and streamlines manufacturing processes. Bright and Friendly Design: The packaging features a symbol design inspired by 'Sunny = bright sunshine,' enhancing approachability. As a 'reliable partner' that positively supports daily meals, the simple expression also considers visibility on store shelves.
[Product Lineup] SunnyPrice Sausages 224g 330 yen SunnyPrice Roast Ham 165g 330 yen SunnyPrice Margherita Pizza 1 piece 300 yen SunnyPrice Cheese Pizza 1 piece 300 yen
[Sales Area] Nationwide [Launch Date] July 1, 2026
FACT BOX
- Source: PR TIMES
- Category: New Product