Overview

Itomen Co., Ltd. (Headquarters: Tatsuno City, Hyogo Prefecture; Representative: Mitsuhiro Ito) will launch the "Durum Wheat 'Just Like Pasta' Peperon-Ramen" on Wednesday, April 1, 2026.

The product features noodles with a new, pasta-like texture made with 44% durum wheat (as a percentage of flour) and a Western-style peperoncino soup accented with chili and garlic.

Targeted at young people living alone and those who love trying new things, we aim to provide an exciting culinary experience that makes customers ask, "Is it ramen? Is it pasta? Is this what a 'new sensation' feels like?"

Product Information

・Product Name: Durum Wheat 'Just Like Pasta' Peperon-Ramen

・Net Weight: 202g (180g of noodles)

・JAN Code: 4901104505094

・Shelf Life: 8 months

・Suggested Retail Price: 320 yen

・Product Features

① Noodles: By using 44% durum wheat flour (as a percentage of flour), we have created noodles with more elasticity than standard noodles, resulting in a smooth texture that goes down easily.

② Soup: A Western-style peperoncino soup. We have finished it with a punchy, addictive flavor profile using garlic and chili peppers.

③ Packaging: We intentionally used a long product name to highlight its features, creating a package designed for high visibility on store shelves and a trendy aesthetic.

Background of Product Development

A groundbreaking strike that overturns the stereotype that "stick-type ramen equals Kyushu-style tonkotsu."

Currently, the majority of the stick-type ramen market is dominated by Kyushu-style tonkotsu flavors. We aimed to challenge this status quo by developing an innovative product unlike anything seen before.

This product, utilizing durum wheat...

FACT BOX

  • Source: PR Times
  • Category: News