IVS2026 to Establish 'CRYPTO ZONE' in Collaboration with Leading Web3 Media 'NADA NEWS'

IVS2026, one of Japan's largest startup conferences, is pleased to announce the establishment of a special zone dedicated to crypto assets, stablecoins, and other crypto-related themes: 'IVS2026 CRYPTO ZONE Powered by NADA NEWS.' This initiative is in collaboration with N.Avenue Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuki Kamimoto), the operator of the leading Web3 media outlet 'NADA NEWS' (formerly CoinDesk JAPAN). Background and Objectives With recent developments such as the progress of crypto asset ETFs, the widespread adoption of stablecoins, and the tokenization of Real World Assets (RWA), the Web3 sector is shifting globally from 'speculation' to 'practical application and financial infrastructure.' This trend is no exception in Japan. The domestic business environment is rapidly maturing, supported by the evolution of crypto assets alongside legal developments, the launch of JPY-denominated stablecoins, and progress toward the long-awaited optimization of the tax system. Against this backdrop, we are teaming up with NADA NEWS—a top-tier Web3 media outlet that rebranded from CoinDesk JAPAN at the end of 2025—to share global trends and highlight Japan's accelerating role within the global landscape of financial and technological innovation through the IVS2026 CRYPTO ZONE. Key Features of 'IVS2026 CRYPTO ZONE Powered by NADA NEWS' This zone will support the social implementation of blockchain and digital assets through the following content: Crypto-Specialized Stage Special sessions produced by the NADA NEWS editorial team will be held. By inviting domestic and international experts and industry leaders, we will delve deeply into topics ranging from regulatory trends to the latest technological developments and business models. Crypto/Web3 Startup Exhibition Startups from Japan and abroad that are driving the next generation of finance—including those in crypto assets, DeFi, payment infrastructure, and security—will exhibit at booths, facilitating business matching with investors and corporate partners. Networking Opportunities Leveraging IVS's strength in fostering a high-energy community, we will provide networking opportunities that bring together entrepreneurs and investors in the crypto space with corporate business development professionals participating in IVS. Overview of IVS2026 IVS is one of Japan's largest startup conferences, which began in 2007. Bringing together startups, investors, large corporations, and creators from Japan and abroad, IVS2026 will be held in Kyoto under the theme 'Japan is Back.'