J-CAT株式會社（總部：東京都港區，代表取締役：飯倉 龍，以下簡稱「J-CAT」）與東日本旅客鐵道株式會社（總部：東京都澀谷區，代表取締役：喜勢陽一，以下簡稱「JR東日本」）合作，透過J-CAT營運、專為入境旅客提供體驗的「Wabunka」平台，開始提供青森地區的入境旅客高附加價值體驗方案及旅遊行程。
本計畫融合了J-CAT獨特的「解讀地域脈絡的能力」與JR東日本擁有的在地網絡。我們將青森四季獨特的魅力，重新定義為世界旅客的「特別體驗、旅程」，透過深入日本的旅行確立新的價值。
◼️「重新定義旅程」：奢華品味四季的風貌
青森地區擁有享譽世界的傳統文化與豐富的自然景觀。在本計畫中，J-CAT與在地緊密合作，與熟悉當地文化與自然的相關人士一同，沿著以下兩個軸線建構「新的旅遊價值」。
獨特的策劃，獻上各季節的「極致奢華」
我們將青森多樣的面貌編織成僅能在特定時期才能邂逅的價值。
不僅有能體驗祭典熱情的「佞武多師傅私人導覽」，更創造了在冬季欣賞奧入瀨溪流「冰瀑」點燈，並品嚐在地日本酒的神秘體驗。即使是相同的舞台，透過針對每個季節優化體驗內容，我們提供Wabunka獨有的策劃體驗，獻上當下「極致的奢華」。從蘋果花開的春天到冬日的靜謐，實現了讓青森一年四季都成為「此刻必訪的目的地」的獨一無二陣容。
從新幹線到私人包車，無縫接軌的感動體驗
活用青森從東京搭乘新幹線即可輕鬆抵達的優勢，我們設計了從踏入車站瞬間即開始的高品質移動體驗。為了能有效率且奢華地巡遊廣闊的區域，我們提供利用私人包車的「旅遊行程」。透過將新幹線的快速移動與當地私密的休憩時光無縫連接，將移動時間本身升級為享受青森四季的豐富旅遊內容。
■ 成為在地「心意」的具象化者，入境高附加價值化的同行者
常見問題
What is the main goal of the collaboration between J-CAT and JR East?
The main goal is to provide high-value, unique experience plans and travel programs for inbound tourists in the Aomori area, leveraging J-CAT's expertise in interpreting regional context and JR East's extensive regional network.
What kind of experiences are offered in Aomori?
The experiences are designed around Aomori's four distinct seasons, offering unique activities such as private tours with Nebuta artists, enjoying illuminated icefalls in winter with local sake, and optimizing seasonal offerings to provide the 'ultimate luxury' of each moment.
How is the travel experience designed for inbound tourists?
The travel experience is designed to be seamless and stress-free, starting from arrival via Shinkansen from Tokyo. It utilizes private hire vehicles to efficiently and luxuriously explore the region, transforming travel time into an enjoyable part of the journey.
What is 'Wabunka'?
Wabunka is a platform operated by J-CAT that delivers unique experiences to inbound visitors.
What makes these Aomori experiences 'high-value'?
The experiences are considered high-value due to their unique curation, focus on seasonal 'ultimate luxury,' integration of local culture and nature with expert guides, and the seamless, high-quality travel logistics provided.
