Morita Co., Ltd., a subsidiary of JFLA Holdings Inc., will launch its premium 'Morita Authentic Umeshu 20-Year Aged' on June 8, 2026. In a growing premium plum wine market focused on aging value, this rare product features deep richness and mildness achieved through two decades of aging. Brewed with 100% local plums from Fukui Prefecture, a region with plum cultivation history dating back to the Edo period, it offers a balanced, rich, yet elegant sweetness. Due to its extreme rarity, the release is limited to approximately 8,000 bottles. The product is aimed at self-rewards, high-end gifts, souvenirs, and inbound tourists seeking Japanese culture. It is sold in 720 ml bottles with 13% alcohol content. Founded in 1665 in Aichi Prefecture, Morita specializes in traditional fermentation and brewing technologies.

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  • Source: PR TIMES
  • Category: business