What is the ISSHI brand's 5th anniversary campaign?

The campaign commemorates the 5th anniversary of the ISSHI brand by recruiting 11 official ambassadors to promote the brand's products on social media. During the campaign period, products will be provided regularly.

How do I apply to become an ISSHI ambassador?

Applications are accepted until June 14, 2026. To apply, follow the official ISSHI Instagram account and leave a comment on the campaign post, stating the product you want to try or promote.

What is the duration and content of the ambassador's activities?

The activity period is from July 1, 2026, to December 31, 2026. During this period, ISSHI products will be provided every two months, and you must post a review on Instagram's feed or reels at least once a month.

What hair concerns does the ISSHI brand address?

The brand offers products that address various hair concerns such as frizz, flyaways, dryness, and damage from bleaching, coloring, and perming.

What are ISSHI's main products and their awards?

Main products include 'The Hair Milk Silky Moist' and the premium version 'The Hair Milk Dx.' Both products have received high ratings and Best Buy awards from the beauty magazine 'LDK the Beauty.' In 2026, a new sub-brand 'Kéralis' was also launched.

Haircare Brand ISSHI Launches Campaign to Recruit 11 Official Ambassadors for its 5th Anniversary

Published May 26, 2026 12:25 AM ・ Updated Jun 14, 2026 12:03 AM ・ 5 min read ・ Source: PR TIMES

Japan Gateway Co., Ltd. has announced a campaign for its haircare brand ISSHI to recruit 11 official ambassadors in celebration of its 5th anniversary. Applications are open on Instagram until June 14. Ambassadors will experience ISSHI products and promote them on social media. The initiative aims to enhance brand value through authentic user voices.

ISSHI, a haircare brand by Japan Gateway Co., Ltd. that addresses issues like frizz, waviness, and dryness, celebrated its 5th anniversary on May 25, 2026.

To commemorate the anniversary, ISSHI is recruiting 11 official ambassadors who will experience and share the appeal of the brand's past and new products. Ambassadors who create particularly impactful content will receive a special gift.

The brand states it has long focused on 'problem hair' and aims to continue transforming daily haircare into a positive experience by listening to customer feedback.

Instagram Ambassador Campaign Overview

- **Recruitment**: 11 ambassadors to spread authentic feedback about ISSHI. - **How to Apply**: 1. Follow the official ISSHI Instagram (@isshi_official). 2. Comment on the campaign post with the product you want to try or promote. - **Application Period**: May 25, 2026 (Mon) - June 14, 2026 (Sun). - **Participation Conditions**: - Must have a public social media account. - Must be able to post reviews on social media and consent to secondary use (1 feed or reel post, 1+ story post). - **Activity Period**: Approx. July 1, 2026 - December 31, 2026. - Over two products from the ISSHI series will be sent every two months. - A minimum of one review post (feed or reel) per month is required. - **Winner Notification**: Winners will be notified via DM from mid to late June.

ISSHI's Main Product Releases and Awards

- **May 2021**: Debuted with "Hair Pack Serum," featuring an at-home version of a popular salon acid heat treatment ingredient. - **June 2022**: Released "The Hair Milk Silky Moist," a high-performance hair milk. Received a high rating in the August 2022 issue of LDK the Beauty. - **April 2023**: Launched the premium "The Hair Milk Dx Deep Repair Moist." Awarded 'Best buy' in the August 2023 issue of LDK the Beauty. - **March 2024**: Introduced two types of "The Hair Keep Oil β Shot." The 'Moist' version earned a high rating from LDK the Beauty. - **March 2025**: Launched "The Hair Keep Oil β Shot UV Moist Lactone 5.0" with enhanced UV protection. - **February 2026**: Sub-brand 'Kéralis' was born, launching "Keralis Noir Shampoo/Treatment." Received a high rating in the July 2026 issue of LDK the Beauty.

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Source: PR TIMES
Category: キャンペーン

Haircare Brand ISSHI Launches Campaign to Recruit 11 Official Ambassadors for its 5th Anniversary

⚡ Key Points

Instagram Ambassador Campaign Overview

ISSHI's Main Product Releases and Awards

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