J-WAVE and Columbia to Host Pre-Fuji Rock Event in Harajuku: 'UNLOCK YOUR FUJI ROCK supported by Columbia' (Free Admission)

Radio station J-WAVE (81.3FM) will co-host a pre-event for the Fuji Rock Festival, 'UNLOCK YOUR FUJI ROCK supported by Columbia,' on Saturday, June 27, 2026, at the 'COLUMBIA TOKYO FLAGSHIP' store, in collaboration with outdoor brand Columbia and music festival media Festival Life.

This event is a 'talk, live, and DJ festival' organized by J-WAVE (the official media of Fuji Rock), Columbia (the official supporter of Fuji Rock), and Festival Life. In addition to acoustic live performances by artists associated with Fuji Rock, the event will feature Fuji Rock discussions by Fuji Rock enthusiasts, including MCs Takano Shinya and Celeina Ann (navigators of J-WAVE's 'GRAND MARQUEE'), Festival Life editor-in-chief Tsuda Shotaro, and behind-the-scenes talks with SMASH employees and staff.

【Main Content】

《1F: Live & Talk with Fuji Rock Artists》 MC: Takano Shinya, Celeina Ann ・15:00-15:45｜LIVE Artist: Manako Arata ・16:30-17:15｜LIVE Artist: Okamoto Sho (OKAMOTO'S) ・18:15-19:00｜LIVE Artist: TENDRE

《2F: DJ & Fuji Rock Discussions》 MC: Tsuda Shotaro (Festival Life Editor-in-Chief) ・14:00-15:00｜DJ Artist: JUN"JxJx"SAITO (YOUR SONG IS GOOD) ・15:50-16:15 Talk Guest: Hamano Kenta ・17:20-17:45 Talk Guest: Smash employees (Mita So, Sawaki Morihiro) ・17:45-18:10 Talk Guest: Rei ・19:00-20:00｜DJ Artist: Shacho (SOIL&"PIMP"SESSIONS)

Additionally, a Columbia-sponsored segment, 'KEEP YOUR FUJIROCK supported by Columbia,' will air every Wednesday at 18:10 on 'GRAND MARQUEE' throughout July. Digests of the event's talk stage will be broadcast on July 1, 8, and 15, with full versions available on Festival Life's podcast, 'Festival Life Radio.'

Furthermore, special gifts will be offered to customers who make purchases on the day.

【Event Overview】 ■Title: UNLOCK YOUR FUJI ROCK supported by Columbia ■Date: Saturday, June 27, 2026 ■Venue: COLUMBIA TOKYO FLAGSHIP (M's Harajuku Bldg. 1F & 2F, 6-27-8 Jingumae, Shibuya-ku, Tokyo) ■Time: 14:00-20:00 (scheduled) *Some content has designated times ■Admission: Free ■Special Page: https://www.columbiasports.co.jp/shop/e/efujirock/#event