[JAF Hokkaido] Making Hokkaido Drives More Fun! Launch of 'JAF Navi Hokkaido'

The JAF (Japan Automobile Federation) Hokkaido Headquarters (General Manager: Hikoemon Harada) has launched 'JAF Navi Hokkaido,' an information initiative designed to promote excursions and driving within Hokkaido.

'JAF Navi Hokkaido' introduces JAF member discounts available across Hokkaido while also highlighting seasonal driving destinations, regional cuisine, hot springs, and leisure activities.

Beyond simply listing discounts, the initiative aims to inspire members by providing reasons to visit specific locations during their time off. It seeks to encourage travel across various parts of Hokkaido and create opportunities for users to visit regional facilities.

The June issue features a special focus on 'Michi-no-Eki (Roadside Station) Local Gourmet' stops for travelers.

It includes JAF member discounts useful for drives across the region, such as complimentary drinks, café menu discounts, soft-serve ice cream discounts, and savings on food and souvenirs.

Furthermore, discount information for hot springs, gourmet spots, leisure facilities, shopping, and tourist attractions is organized by area. The site is structured to make it easy for members to find nearby JAF discounts based on their travel destinations.

'JAF Navi Hokkaido' plans to continue updating its content according to seasons and travel demands. The goal is to provide information for summer vacations, autumn drives, hot springs, dining, and family-friendly spots, creating a page where JAF members can easily find information on where they want to go 'now' and where they want to use benefits 'nearby'.

JAF Hokkaido remains committed to supporting members' excursions through member benefits and continuing initiatives that strengthen ties with regional facilities and promote regional tourism throughout Hokkaido.