The "Baga-chan" event, which has mobilized over 170,000 people across its past four editions, is back. The venue will simultaneously host a [Cooking Tournament] where chefs selected from nationwide compete for the title of Japan's best, and [Sales] of gourmet burgers gathered from across Japan and overseas. This year's sales area will feature 27 unique shops in total, including overseas chefs with proven track records in world competitions, past champions crowned as Japan's best, prestigious steakhouses, local burgers utilizing regional ingredients, photogenic cheese-based burgers, and smash burgers. Visitors can enjoy "world flavors," "flavors from across Japan," and "limited-edition burgers available only here!"

▼ Experience Global Burger Trends in Yokohama!

This year features an extensive global lineup, including steakhouses from Dubai, South Korea, and New York, as well as LA-style smash (patties pressed and grilled) burgers. The event will showcase chefs with achievements in overseas tournaments and burgers that reflect global food cultures. Let's taste the "world's burger trends"!

▼ "Only Available Here" Limited Burgers Appearing One After Another!

Many burgers using ingredients with regional significance and stories will appear, such as Matsusaka beef, Hitachi beef, Joshu beef, shark meat, Azumino wasabi, zunda (sweet edamame paste), Sasebo burgers, and salsa verde. Visitors can also enjoy limited menus prepared by each shop exclusively for Baga-chan, along with special dishes unique to the event.

▼ Perfect Companions for Burgers! Extensive Fries & Popular Sweets

Popular sweets shops will make an appearance, starting with the [Baga-chan Limited 3-Type Potato Assortment] from "Lamb Weston," one of the world's largest potato brands, alongside chewy and colorful "raw churros," and "bubble waffles" generously using ripe strawberries from Tochigi Prefecture. Purchasers of churros will receive a gift of "SKIPPY®" peanut butter! A lineup of notable gourmet items where you can fully enjoy both "salty" and "sweet" flavors!

Eat, Vote, and Aim for Complete Conquest! Exciting Activities for Attendees to Participate In!

This year's Baga-chan powers up not only with eating burgers but also with activities where attendees can actively participate and enjoy themselves. From tasting comparisons to attendee voting and social media posts, the enjoyment of finding your "favorite burger" while exploring the venue has expanded.

▼ This Year, "Tasting and Comparing" is Even More Fun!

To allow visitors to share and enjoy unique burgers with friends and family, a quarter [1/4] cut service will be implemented with the cooperation of the shops. While enjoying a full size heartily is great, sharing a single burger and tasting little by little is also recommended. You can experience a new way to enjoy gourmet burgers—not just "which one to eat," but "how many shops you can visit."

*This service may not be available at some shops or for certain items.

▼ Introducing the New Attendee-Voted "Sales Department Award"!

Starting this year, the "Sales Department Award" based on attendee voting has been newly established.

Based on the voices of attendees who actually ate the burgers at the venue, the "Venue Popularity No.1" among the selling shops will be determined.

"It was delicious!" "I want to eat it again!" "I want to support this shop!"

Your real vote will determine the inaugural Sales Department Award winner. A new protagonist of Baga-chan may be born through your vote!

▼ Baga-chan All Shops Conquest Challenge: Can You Eat Through All 27 Shops!?

A special project touring all 27 gourmet burger shops will be held. Eat a burger, take a photo, and post it on social media. Those who conquer all 27 shops will receive exclusive luxury goods as a gift. Full sizes, halves, or sharing are all acceptable. Can you completely conquer Baga-chan in 3 days!?

How to participate: Purchase a burger from participating shops and take a photo of the burger.

Post it on social media with the designated hashtag. Exclusive goods will be gifted to those who achieve all 27 shops.

*Please check the venue information and official social media for participation conditions, how posts are confirmed, and gift details.

*Prizes are limited in quantity.

Special Experiences for This Day Only! Notable Content Related to Kanagawa and Yokohama

Special Live Performance by Yokohama-Born Next-Generation 4-Piece Rock Band "Aonowa"!

The 4-piece rock band from Yokohama, [Aonowa], will hold a special live performance on the venue stage on June 13 (Saturday). Their songs have exceeded 5.8 million total plays. They are a next-generation band that captures the hearts of listeners instantly with their refreshing sense of speed and emotional singing voices. You can enjoy the stage of this notable band expected to lead the future music scene with free admission.

*Appearance date: June 13 (Saturday) from 10:30 AM (planned)

Kanagawa Prefectural Police Female Motorcycle Squad "White Angels" to Appear at the Venue! Furthermore, a Performance by the 35-Member "Kanagawa Prefectural Police Band" is Confirmed.

["White Angels" Special Exhibition!]

Experience riding a real police motorcycle and taking commemorative photos!

See the female motorcycle squad "White Angels," also popular in movies, up close.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: SKIPPY®