COACHTOPIA and DEPOP Partner to Drive Fashion into Full Circularity

Rooted in creativity, community, and circular fashion, Coachtopia has partnered with Depop to launch its official shop on the platform and celebrate the launch with an immersive two-day pop-up event titled Bag Bazaar, held on June 13 and 14 in New York’s SoHo district. The event celebrated the unique character of scrap materials, vintage pieces, and pre-loved bags within a single physical space, marking the beginning of a weekend filled with creativity and community.

The official Coachtopia shop features Coachtopia bags, including the "Alter/Ego" line crafted from leather scraps generated during the manufacturing process of iconic Coach bags like the "Tabby" and "Brooklyn"—materials that would otherwise be destined for landfill if not reused. Additionally, the shop offers the first restored Coachtopia bags and Y2K-era vintage Coach items.

Guided by a shared belief in reinterpreting existing materials and finding beauty in waste, this collaboration brings together new, vintage, and reimagined styles in one space, visualizing the fashion lifecycle and positioning resale as a key element in how a new generation discovers personal style.

"Coachtopia and Depop were a natural fit because we both understand how important individuality and unique personal style are to this generation of consumers," said Jen Yue, SVP of Coach Strategy & Consumer Insights, Collaborations, and Coachtopia. "We were drawn to the idea of creating a space where the thrill of unexpected discovery meets the quality and craftsmanship that define Coach."

"We’re excited to partner with Coachtopia as we launch their official shop on Depop," said Steve Dool, Senior Director of Brand & Creative at Depop. "Coachtopia’s approach of reinterpreting existing materials and extending product lifecycles deeply resonates with our community. Bag Bazaar offers another exciting opportunity to bring the Depop experience—fashion, creativity, and discovery—into the physical world and connect with our community in real life."

At the pop-up, a sculptural patchwork booth reflected the patterns of Coachtopia’s Alter/Ego bags, showcasing curated selections from the entire circular product journey. In addition to shopping, Bag Bazaar featured a series of activations inspired by customization, reinvention, and personal style, including a closet sale hosted by Iris Law.

Held at 45 Grand Street in New York’s SoHo, Bag Bazaar allowed attendees to enjoy aura readings by Synergy Life, a live patchwork installation by Yoonie Kim, a digital try-on mirror experience by DRESSX, desserts by The Dotcakes, and music by DJ L3Ni. As a purchase perk, guests also experienced crafting upcycled bag charms in collaboration with Depop seller Juliana NYC.

About Coachtopia

Coachtopia is a community-led world of circular craft built for a better future for the planet we call home. Drawing on Coach’s 80+ years of leather expertise, Coachtopia creates beautiful, lasting pieces guided by the Made Circular™ design philosophy. This approach reimagines waste as valuable raw material, reverses traditional manufacturing logic, uses recyclable, reusable, and regenerative materials, and designs products with clear pathways for recovery, reuse, and recycling—so they can be reborn again and again.

Visit the official Coachtopia Instagram account at:

https://www.instagram.com/coachtopia/

About Depop

Depop is a community-driven circular fashion marketplace where people can buy, sell, and discover stylish, affordable secondhand fashion. With a community of approximately 56 million registered users, Depop is on a mission to make fashion circular—encouraging more people to choose secondhand, extend the life of clothing, and redefine how fashion is consumed.

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by Creative Director Stuart Vevers’ vision and the inclusive, bold spirit of our hometown, Coach creates beautiful, lasting pieces that empower everyone to be themselves.

Coach is one of the brands owned by Tapestry, Inc., which is listed on the New York Stock Exchange under the ticker symbol TPR.