MOMOTARO JEANS Paris Pop-Up Store to Open on June 23

Denim brand MOMOTARO JEANS by Japan Blue is launching a pop-up store in Paris from June 23 to 28, 2026, marking a key milestone in its global expansion. The brand will showcase masterworks like its Standard line alongside limited items including Exclusive (Silk) and Sashiko jeans. A vintage Union Special sewing machine will be set up at the venue to offer high-quality, on-site hemming services direct from Kojima. The event space features wooden displays constructed with traditional Japanese joinery techniques without screws or nails, crafted by Matsui Construction and Daiku Association. Visitors can also sample local sake from Kojima's Sankan Brewery. Founded in 2006 in Kojima, Okayama, MOMOTARO JEANS views denim as a beautiful daily tool that develops a unique patina over time, combining Japan Blue's specialized division-of-labor manufacturing system to offer premium Japanese craftsmanship to the global fashion market.