Arrive at a Collaboration! "Walking Guide to COOP" Tie-up Campaign to be Held

The Japan Consumers' Co-operative Union (Abbreviation: JCCU, Representative Director and Chairman: Chitose Arai) will collaborate with "Chikyu no Arukikata" (Earth's Walking Guide), known as the traveler's bible (Chikyu no Arukikata Co., Ltd., President: Kunihiro Arai), and implement a tie-up campaign for approximately three months from June 21, 2026, to September 20, 2026.

This campaign is realized because both the readership of "Chikyu no Arukikata" and the user base of COOP share a curiosity and enjoy encountering new things and information. Based on the voices of cooperative members gathered during the "Oshi COOP" (Recommended COOP) campaign held in 2025, where they voted for their favorite COOP products, the "recommended points" of COOP products will be introduced by members of the "Chikyu no Arukikata" editorial department from their unique perspective as guidebook editors.

During the campaign period, in addition to a special website, featured pages, posters, and POPs that allow customers to enjoy discovering products as if they were browsing a travel guide will be developed in the delivery catalogs and stores of some member co-ops. Furthermore, the value and appeal of the products will be conveyed in depth through tasting comments from the members of the "Chikyu no Arukikata" editorial department.

"Oshi COOP x Chikyu no Arukikata" Special Website (URL: https://seikyounohi.coop/)

*Scheduled to be released on 6/22

About "Chikyu no Arukikata" (URL: https://www.arukikata.co.jp/)

"Chikyu no Arukikata" has been creating overseas travel guidebooks for over 45 years since its first publication in 1979. It currently covers information on approximately 160 countries and regions. Starting with "Tokyo" released in 2020, the domestic series has also expanded, with prefectural editions as well as regional editions such as city and ward editions gaining attention. In addition to guidebook publishing, the company also focuses on promoting the appeal of regions, products, and services in collaboration with local governments and companies. Furthermore, leveraging its long history and brand recognition, it actively develops merchandise such as capsule toys, snacks, and retort curries. It continues to evolve beyond travel to become a brand that is closer to people's daily lives.

JCCU will continue to be close to the lives of its members. Together with co-ops nationwide, as an organization of mutual support, we aim to realize a sustainable society where everyone can live with a smile.