JR East Marketing & Communications Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: Akihiko Ishikawa) announced that advertising operations for "UENO CANVAS" have commenced on July 6th at JR Ueno Station, a model for the JR East Group's "Beyond Stations" initiative.
⚫ This is a large, high-definition LED vision screen of approximately 75 square meters located directly in front of the central ticket gate. Additional options include ceiling-hung flag advertisements for a more immersive visual experience and pillar wrap advertisements on six concourse pillars.
KEY FIGURES
⚫ The horizontal screen will be used to display environmental content introducing the town's facilities and history, as well as artistic and cultural expressions, and time signal content.
◼ Details of UENO CANVAS
・Name
The name "UENO CANVAS" was chosen to convey the idea of a canvas for clients' advertisements and a canvas for disseminating information at JR Ueno Station, which serves as a cultural creation hub*.
*For information on the cultural creation hub, please refer to:
https://www.jreast.co.jp/press/2025/20251111_ho03.pdf
・Signage Specifications
Size: W23.0m x H3.2m (approx. 75 sq m), LED display (2.9mm pixel pitch)
Screening Hours: 4:59 AM - 11:59 PM
Audio broadcast is possible
Screening Format: 2-minute ad slots in a rotation, with 2-minute content played every 10 minutes
Dedicated time signal content is broadcast every hour on the hour.
Optional Sizes: Flag W5.0m x H2.8m, Pillar Sheet W3.7m x H2.1m x 6 pillars
◼ JR Ueno Station UENO CANVAS Layout Diagram
◼ About Screening Content
Environmental content expressing the town's facilities, history, and artistic culture will be broadcast to inform visitors of Ueno's charm and regional appeal. Additionally, dedicated time signal content will be broadcast every hour on the hour.
FACT BOX
- Source: PR TIMES
- Category: 広告