Parisian Eyewear Brand Jimmy Fairly Returns to Isetan Shinjuku on June 17 (Wed)

"Bringing exceptional design to more people." Born from a desire to share France's unique savoir-faire with a wider audience, Jimmy Fairly has grown into a globally beloved brand, celebrated for its outstanding craftsmanship, accessible pricing, and eyewear that combines style with comfort.

Founded in Paris in 2010 by Antonin Charlier, a then 23-year-old psychology student with an entrepreneurial spirit, Jimmy Fairly introduced a new set of values to the traditional eyewear industry.

The Elvie

28,600 JPY (incl. tax)

The Larz

28,600 JPY (incl. tax)

Meli Icons

28,600 JPY (incl. tax)

The Napoli

28,600 JPY (incl. tax)

All prices include tax.

Each collection reflects the spirit of its time while maintaining a distinctly Parisian sense of refinement. By managing the entire process—from design to production—in its own workshop just outside Paris—the brand achieves both creative freedom and high quality.

Today, Jimmy Fairly operates over 170 stores across 10 countries, offering eyewear to fashion-conscious customers worldwide. Its retail spaces embody the brand’s unique world through meticulously designed interiors and warm, inviting hospitality.

Jimmy Fairly Pop-Up at Isetan Shinjuku Men’s Building

Following last year’s successful debut in Japan, the pop-up store returns to Isetan Shinjuku Men’s Building.

<JIMMY FAIRLY> ISETAN POP-UP STORE Dates: June 17 (Wed), 2026 – July 7 (Tue), 2026 Location: 1F Promotion Area, Isetan Shinjuku Men’s Building

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Born in Paris, Jimmy Fairly has expanded its presence across France, Europe, and New York. Returning to Isetan Shinjuku—a flagship department store representing Japan and a crossroads of global culture—holds special significance for the brand.

We are truly excited to introduce Jimmy Fairly’s Parisian esprit and fresh creativity in Shinjuku, Tokyo—a city where fashion, art, and lifestyle uniquely converge.

The Napoli 28,600 JPY The Emmy 28,600 JPY The Janna 28,600 JPY

The Luz 28,600 JPY The Elvie 28,600 JPY The Nax 28,600 JPY

All prices include tax.

Experience the evolved world of Jimmy Fairly, enhanced since last year’s debut, at this exclusive pop-up.

Limited Edition Asian-Fit Collection Launch

For this pop-up, Jimmy Fairly introduces its first-ever Asian-fit collection, available in limited quantities. Specially crafted for this event, the collection is based on the brand’s most popular frames, re-engineered for optimal comfort tailored to Japanese customers.

Through refined design and superior wearing comfort, this collection offers a deeper appreciation of Jimmy Fairly’s unique appeal.

Official Japanese Website Launch

To bring the Jimmy Fairly experience closer to Japanese customers, the brand has launched its official Japanese website.

Official Japanese Website: https://www.jimmyfairly.com/ja-jp

The site offers the latest collections—released every two months—as well as accessories like chains and cases, all available for delivery across Japan.

Summer Collection Part 2: "L'AMOUR, L'ÉTÉ"

Official Japanese Website: https://www.jimmyfairly.com/ja-jp

Official Instagram: https://www.instagram.com/jimmyfairly/

Contact: [email protected]