JINS (hereinafter referred to as JINS), which offers fashion eyewear, announced that its sister brand "RIM" will open limited-time stores "RIM loves MISAMO POP-UP STORE" in two cities, Osaka and Tokyo, to commemorate the appointment of the three-member unit "MISAMO," consisting of MINA, SANA, and MOMO from the Asia No. 1 strongest girl group "TWICE," as brand ambassadors. The Osaka store will be held at Lucua 1100 from Friday, April 24, 2026, to Sunday, May 24, 2026, and the Tokyo store will be held at Shibuya Scramble Square from Friday, May 1, 2026, to Wednesday, May 20, 2026.
"A place to meet 'cuteness' where you can enjoy the 'now' in your own way and become even cuter."
This limited-time store is based on RIM's brand concept "'Now' is here, all of it is here," and allows visitors to experience the promotion copy for MISAMO as brand ambassadors: "Fashion eyewear that makes you cuter.". The Osaka and Tokyo stores will offer different RIM worldviews. In Osaka, at Lucua 1100, the store will express the brand's atmosphere with soft colors and fixtures characteristic of RIM. In Tokyo, at Shibuya Scramble Square, a large oval mirror fixture symbolizing the brand will be installed. Visitors can find eyewear that matches their current mood and fashion while reflecting their entire outfit.
In addition, as special exhibits exclusive to both stores, large visual posters of MISAMO will be displayed. At Lucua 1100 in Osaka, two types of visuals will be exhibited: the main key visual and a near-life-size visual of MISAMO. At Shibuya Scramble Square in Tokyo, the "Urban Chic Combination" visual will be displayed. Visitors can experience different charms of MISAMO in Osaka and Tokyo. Photography will be allowed at both locations, allowing visitors to capture special memories against the backdrop of the brand's world.
Keywords: RIM, JINS, Eyewear, MISAMO, TWICE, Ambassador, POP-UP STORE, Osaka, Tokyo, Benefit
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: TWICE
- Products / services: RIM (by JINS)