JINS Announces Partnership with Pro Skateboarder Yuto Horigome; Promotional Movie 'SLAM MORE' Featuring New 'JINS SPORTS' Line Released May 27

JINS Inc. has entered into a partnership agreement with professional skateboarder Yuto Horigome. In conjunction with this, the company released a promotional movie titled 'SLAM MORE' for its new active-scene eyewear line, 'JINS SPORTS,' on its special website today, Wednesday, May 27, 2026. Under its vision of 'Magnify Life,' JINS has continuously challenged itself to enrich people's lives through eyewear. As the brand marks its 25th anniversary since its inception in 2001, Yuto Horigome, who continues to perform at the forefront across cultural boundaries, embodies the 'global challenge' that JINS aspires to. The 'SLAM MORE' movie focuses not only on his glamorous side as a gold medalist but also on the gritty, unbreakable fighting spirit of a skater who is repeatedly 'slammed' to the ground while trying to land a trick, yet continues to get back up. The new JINS SPORTS line was developed in response to survey results showing that nearly half of sports enthusiasts still use their 'everyday prescription glasses' during exercise, aiming to bridge the gap between functionality and a design that fits into daily life. The lineup includes a total of 20 variations across 8 models, ranging from adult glasses and sunglasses to junior models.