Josan-she's and Keikyu Corporation to Launch Second Trial of Hotel-Stay Postpartum Care 'Yoridokoro.' in Minatomirai

Josan-she's Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Aiko Watanabe) in collaboration with Keikyu Corporation (Headquarters: Nishi-ku, Yokohama; President: Yukihiro Kawamata) will conduct the second trial of the hotel-stay postpartum care business 'Yoridokoro.' at the Keikyu EX Hotel Minatomirai Yokohama from Tuesday, July 7 to Friday, July 17, 2026.

The concept of this trial is 'a just right hotel-stay postpartum care that you can rely on when things get tough after childbirth.' By placing specialized staff such as midwives in Keikyu Group hotels, the service provides childcare, nursing, and parenting support that can be customized to meet the specific needs of postpartum mothers, babies, and families. It offers a safe environment where mothers and fathers suffering from postpartum fatigue and sleep deprivation can rest, thereby supporting their physical and mental recovery.

The service features four main points. First is its 'easy-to-access location near the station,' just a one-minute walk from Shin-Takashima Station on the Minatomirai Line. Second is a 'customizable plan design' adopting a select style where users can combine necessary services, including day trip and nighttime plans. Third is a reliable system where qualified professionals such as midwives, nurses, and childcare workers take care of babies aged 0 to 12 months. Fourth is the open hotel environment where guests can enjoy the view of Yokohama and Minatomirai from 130 meters above ground.

Behind social issues like 'isolated parenting' and 'postpartum depression' are various factors such as a lack of support and pressure. The first trial conducted by the two companies in Kamata this January confirmed a strong demand from people needing postpartum rest. In this second trial, the location has moved to Minatomirai, and the service aims to better meet user needs by newly establishing day trip plans and expanding the select menu.

The basic fee covers the hotel stay, childcare (including formula feeding and bathing), and consultations on parenting and nursing. Optional select menus can be added. The recruitment target is parents with children up to 2 months old.

This project was born from Keikyu Group's internal new value creation program 'ICHIRYU'. It originated from an employee's proposal hoping to make postpartum care a more familiar and natural option. Josan-she's continues to promote creating systems that provide specialized support from pregnancy through the postpartum period by activating potential midwives.