JOYLAB Launches New Liquor Brand 'MY CELLAR by JOYLAB' in Asakusa

'MY CELLAR by JOYLAB Asakusa' Grand Opening

JOYLAB Inc., a subsidiary of the Tokyo Stock Exchange Prime-listed Aucnet Inc. specializing in liquor buying and selling, has officially opened its first store under the new brand 'MY CELLAR by JOYLAB' in Asakusa, Tokyo, on June 13, 2026. This store integrates liquor appraisal and retail sales.

After a pre-opening phase in February 2026, the Asakusa store, which previously only offered appraisal services, is now fully operational as a retail outlet. It features a curated selection of rare Japanese whiskeys, shochu, and sake. To commemorate the opening, the store is hosting a '10% OFF all liquor' campaign and a '5% increase on total appraisal value' campaign.

### Values and Reliability of the New Brand

Asakusa is an area with high demand from tourists and local restaurants. The new store embodies the company's expertise since 1985 and the trust of being part of a listed group.

- **Unrivaled Track Record:** Awarded 'Yahoo! Auctions Yearly Best Store' for 11 consecutive years. Over 325,000 items handled in the last five years alone. - **Product Selection:** From rare/discontinued labels to professional staples, meeting various needs. - **Quality Management:** Dedicated warehouse with temperature and humidity control (15-17°C) to maintain peak condition. - **Safe Transactions:** Operated by a subsidiary of a TSE Prime-listed company, ensuring high standards of compliance.

### Grand Opening Campaign Details

1. **'10% OFF all liquor' Campaign (Purchase)** - Period: June 13, 2026 – June 30, 2026. - Applicable only for purchases at the Asakusa store.

2. **'5% increase on total appraisal' Campaign (Appraisal)** - Valid until: July 31, 2026. - Customers can receive up to a 30,000 JPY increase by presenting a coupon during the appraisal request.

### Online Services

- **MyCellar Auction:** A professional B2B online auction site. - **moment:** A proprietary e-commerce site offering everything from rare vintages to everyday liquors.