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ANTEPRIMA Appoints LE SSERAFIM's KIM CHAEWON as the Visual Model for its Summer 2026 Campaign

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 14, 2026 7:00 PM ・ Updated Jun 14, 2026 5:33 AM ・ 2 min read ・ Source: PR TIMES

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ANTEPRIMA 再次起用 LE SSERAFIM 成員 KIM CHAEWON 為 2026 夏季活動代言，並推出新款編織包與快閃店。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000136.000007477.html Distributor: PR TIMES
Published: May 14, 2026

ANTEPRIMA has once again appointed KIM CHAEWON, a member of the global K-POP girl group LE SSERAFIM, as the model for its campaign visuals. The concept for the Summer 2026 campaign is "Daily Sparkle," illustrating how everyday moments can transform into something special through the sparkle of ANTEPRIMA's iconic wire bags. The "SUMMER CAMPAIGN 2026 - Daily Sparkle -" will run from June 3 to June 30, 2026, at stores nationwide and online. Additionally, a POP UP STORE will open at the Hankyu Umeda Main Store from June 10, featuring the Spring/Summer 2026 collection created in collaboration with contemporary artist Takahiro Iwasaki.

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: HYBE MUSIC GROUP / SOURCE MUSIC
Products / services: MACRAME / MOTIVO FRUTTA

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 14, 2026 7:00 PM — Distributor PR TIMES
Collected　May 14, 2026 10:32 AM
AI structured & analyzed　May 15, 2026 8:58 PM
Desk-reviewed & published　May 14, 2026 7:00 PM

FAQ

What are the key facts in this article?

ANTEPRIMA 再次起用 LE SSERAFIM 成員 KIM CHAEWON 為 2026 夏季活動代言，並推出新款編織包與快閃店。

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000136.000007477.html

When was it published?

May 14, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“ANTEPRIMA Appoints LE SSERAFIM's KIM CHAEWON as the Visual Model for its Summer 2026 Campaign”AI News by Washin Village（和心村）, May 14, 2026. https://aeo.idaeo.ai/ai/jp-anteprima-com/en/news/2026-05-14-news-b5vqe5

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