[Free Report Released] What is the Psychology of Customers Who Choose Direct Booking? Reasons Why Hotel Chains Should Prepare "Official Website x Google Maps"

Canly Inc. (Location: Shinagawa-ku, Tokyo; Representatives: Mamoru Tatsumi, Yutaro Akiyama), which develops and provides "Canly Store Marketing," a service for collectively managing Google Business ProfileTM, HP, and each SNS, has released a free report for the hotel industry titled "What is the Psychology of Customers Who Choose Direct Booking? Where Do Customers Look and What Should Hotel Chains Prepare?"

Request your free report here

Many hotel marketing managers struggle with which measures to focus on, even while thinking, "We want to increase the ratio of direct bookings."

So, what exactly is the psychology of customers who choose direct booking?

This survey revealed that not only official-exclusive benefits but also the "accuracy" and "reliability" of information deeply influence booking behavior.

▼ Reasons why official sites are chosen

▼ Information sources used by direct bookers during the process

▼ Differences in browsing purposes by booking platform

Instead of relying solely on price competition, accurately preparing information on map apps, which are referenced during comparison, and official websites, which serve as the final confirmation point, is also effective as a countermeasure for the increasingly prevalent "AI search."

This report delves into where and what kind of information customers look at when choosing a hotel, and explains specific measures and hints for increasing the direct booking rate.

▼ What you can learn from this material

The psychology of customers who choose direct booking and their actual comparison and consideration journey

The importance of "AI search" and "Google Maps" measures to increase direct bookings

Start here! Key points for preparing Google Maps

▼ Download for Free Here (Input completed in 60 seconds)

https://jp.can-ly.com/whitepaper/wp198/?utm_source=wp&utm_medium=wp&utm_campaign=prtimes

Please feel free to contact us if you have any questions. We look forward to your continued patronage.

About Canly Store Marketing

"Canly Store Marketing" is a store management cloud service that centrally manages major map platforms such as Google Business Profile, Yahoo! Places, and Apple Maps, as well as store marketing platforms like HP and SNS. It reduces management and operational costs, and identifies issues in store operations through data analysis to improve measures. It goes beyond simply providing tools, with experienced operational staff supporting customers side-by-side.

Service Page: https://jp.can-ly.com/ Request for Materials: https://jp.can-ly.com/whitepaper/service/

Canly Adopting Companies (Partial Excerpt)

About Canly Employee Benefits

This is a welfare service that utilizes the map information data of "Canly Store Marketing," a system that collectively manages over 130,000 store information, allowing various benefits to be received using maps regardless of employment type such as part-time, full-time, or temporary staff, or place of work.

It is also a service that is easier for companies that have previously refrained from introducing employee benefits to consider, as it can contribute to sales/branding improvement through DX functions for self-discounts and utilization as a marketing channel.

Service Page: https://fuk-ly.com/ Request for Materials: https://fuk-ly.com/form/demo

Canly Employee Benefits (Fukuri) Featured Coupons (Partial Excerpt)

Company Overview Company Name: Canly Inc. Established: August 15, 2018 Co-CEOs: Mamoru Tatsumi / Yutaro Akiyama Location: 6F, Tennoz Ocean Square, 2-2-20 Higashi-Shinagawa, Shinagawa-ku, Tokyo Business Activities: Development and provision of "Canly Store Marketing," a SaaS for collective management and analysis of store accounts.

Development and provision of "Canly Employee Benefits," a welfare service that allows users to find nearby coupons on a map.

SNS operation consulting business, etc. HP: https://jp.can-ly.com/

Recruitment Canly is actively recruiting for all positions to further expand and accelerate its services. Please see the recruitment page below for details. - View Recruitment Site https://recruit.can-ly.com/

Contact Information Contact Person: Taisuke Kanda E-mail: [email protected]