[Part 2] Japan Convention Management Association (JCMA) Adds 48 New Sustainability Case Studies from 26 Member Companies

On Thursday, March 26, 2026, the Japan Convention Management Association (hereafter JCMA) expanded the "Sustainability Initiatives/Product Case Studies" section on its website to share knowledge about member companies' and organizations' SDGs activities and sustainability, aiming to contribute to the promotion of sustainability across the entire industry.

We are pleased to announce the addition of 48 new case studies from 26 companies, bringing the total number of published cases to 81. Furthermore, to visualize specific application scenarios in actual operations, we have newly established a "Use Case" section.

[Web Page] https://jp-cma.org/sustainabilityaction/

In response to the growing global interest in sustainability, the MICE industry—particularly when attracting and hosting international conferences organized by international bodies—is seeing a trend where the sustainability efforts of the host city are heavily scrutinized. Under these circumstances, JCMA established the "SDGs Committee" in 2024 with the goal of contributing to the promotion of sustainability across the industry, providing support to help members deepen their knowledge of SDGs activities and sustainability.

As part of these efforts, the committee initially published 33 case studies gathered from 17 companies on its website so that mutual information sharing among members would lead to further support for sustainable corporate activities. With the recent addition of 48 cases from 26 companies, the total number of published cases has increased to 81.

Social needs for sustainability are expected to continue growing. By having the MICE industry—which has the power to contribute to society through regional economic impacts and the creation of business innovation opportunities—take the initiative in addressing sustainability, we will continue to strive for societal development. Through these efforts, we aim to be an industry continuously chosen by the next generation of talent who will lead society in the future.

Initiatives to Promote Sustainability Within the Organization

Publication of Survey Report [Survey Report] Questionnaire on Sustainability: Actual Status of Companies' Initiatives 2024 - JCMA Announces Results of Sustainability Survey for Members

The SDGs Committee conducted a questionnaire survey of its members since late last year and has now compiled and announced the results.

[Web Page] https://jp-cma.org/information/7658/

Execution of Study Sessions FY2024 Study Session "Where to Start with SDGs?" Workshop Report

Targeting members engaged in daily MICE operations, a workshop: