Sansan Launches New TV Commercial Focusing on Business AI

Sansan, Inc., a provider of AX services that transform work styles, will launch its new TV commercials, 'CEO & AI & ... Meeting' and 'CEO & AI & ... Quality,' on May 25, 2026.

As AI adoption accelerates, these commercials emphasize the critical need for 'accurate business databases' to maximize AI performance. With the core message, 'If business data is weak, the business AI is weak,' the commercials feature dialogues between a CEO and an AI, illustrating how data quality dictates the AI's efficacy.

Background of Production

While AI adoption is rising, public information alone is insufficient for optimized, personalized analysis. Connecting proprietary internal data—such as business card information, invoices, and contracts—to AI is essential for competitive differentiation.

Sansan's survey revealed that approximately 90% of those leading generative AI integration in companies found that 'AI did not perform as expected' (Note 1). A major cause is that internal data is not prepared as 'structured data' for AI usage. Only 22.2% of companies surveyed reported having perfect databases.

Sansan has been providing AX services by constructing accurate databases from analog documents using its proprietary technology that combines AI and human labor. Through these commercials, the company aims to communicate the essential importance of accurate business databases in driving organizational change through AI.

Commercial Stories

- 'CEO & AI & ... Meeting' (30 seconds): An AI tells a CEO that without data, it is a hollow existence with no knowledge. Lacking data, the AI degrades. This portrays the absolute necessity of business data as fuel for AI. - 'CEO & AI & ... Quality' (30 seconds): An AI tells the CEO, 'The quality of data is my quality.' When loaded with low-quality, noisy data, the AI behaves erratically and eventually malfunctions, highlighting that data quantity is insufficient without quality.

Broadcasting Regions: Kanto, Kansai, Chubu, and Fukuoka.

Company Profile: Sansan, Inc. Mission: 'Generating innovation from encounters.' Sansan provides AX services including the business database 'Sansan,' the name card app 'Eight,' the accounting AX service 'Bill One,' the contract management service 'Contract One,' and 'Sansan Data Intelligence.'