Fender Flagship Tokyo Nears 1 Million Visitors! 'ONE IN A MILLION CAMPAIGN' Special Month-Long Event Starts June 1st

Fender Music Corporation (Shibuya-ku, Tokyo) is pleased to announce the 'ONE IN A MILLION CAMPAIGN,' a special month-long event running from Monday, June 1, 2026, to Tuesday, June 30, 2026, to commemorate the expected milestone of 1 million cumulative visitors to its flagship store, 'Fender Flagship Tokyo,' located in Harajuku, Tokyo.

Since its opening on June 30, 2023, Fender Flagship Tokyo has welcomed numerous players and music fans from both Japan and abroad. The store serves as a space where visitors can experience the Fender brand and music culture through guitars, basses, fashion, a cafe, and various events. Now, approximately three years after opening, the store is projected to reach the 1 million visitor mark in June.

To express gratitude for the ongoing support, Fender Flagship Tokyo will host various in-store activities throughout June, including purchase bonuses, photo campaigns, special events on the day the 1 millionth visitor arrives, and a 3rd-anniversary party.

Whether you have visited us before or are a first-time guest, we invite you to take this opportunity to enjoy the unique Fender brand experience, where music, instruments, fashion, and cafe culture converge.