Louis Vuitton Celebrates 10 Years of "LOUIS VUITTON for UNICEF" Supporting Children Worldwide

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On January 12, 2016, an initiative was launched in Los Angeles rooted in a deeply personal and human conviction: the commitment to support children's rights. Through its partnership with UNICEF, which has protected children since 1945, Louis Vuitton established a long-term vision to build a sustainable future for the next generation.

This ten-year partnership has been guided by the Maison’s core values of education, transmission, and responsibility. It stems from the belief that every child, regardless of birthplace, deserves the opportunity to grow and dream. Beyond continuous support for emergency relief, Louis Vuitton is expanding its commitment through programs focused on gender equality and women's empowerment.

The "Silver Lockit" collection, launched in 2016 as a symbol of this promise, allows supporters to wear their commitment. Featuring genderless bracelets, pendants, and earrings, the collection directly supports UNICEF. Over the past decade, total donations have reached $28 million, consistently exceeding the annual commitment of €2 million.

Behind these figures lies a deeper desire to create lasting change for thousands of children and families. "LOUIS VUITTON for UNICEF" is also a human journey shared with employees. Initiatives like the "LV World Run" in Paris engage staff and their families in UNICEF’s mission through activity and challenges.

Furthermore, the "LV Reporters" initiative enriches this bond. Every year, five employees selected from hundreds of applicants join UNICEF teams on the ground. They return with firsthand stories and diverse perspectives, bringing the Maison's commitment to life through authentic experiences.

To commemorate this decade of cooperation, several initiatives are planned for 2026. These include new "Silver Lockit" pieces, a new edition of the book "REBONDS," and the "Louis Vuitton Unity Time Object"—a unique clock housed in a custom trunk. The clock will be auctioned by Sotheby’s starting June 9, 2026, with all proceeds going to UNICEF. These milestones demonstrate that true commitment is built through repeated, shared, and sustainable action.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine "Art of Travel" through luggage, bags, and accessories that are as creative as they are elegant and practical. Louis Vuitton has opened its doors to architects, artists, and designers over the years, developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance, all testifying to its commitment to fine craftsmanship.

For more information, please visit louisvuitton.com.