[Louis Vuitton] New Edition of 'REBONDS' Book Published to Symbolize UNICEF Support

A ball passed from hand to hand. It is a simple, universal gesture that transcends eras, cultures, and borders. Through 'REBONDS,' Louis Vuitton reinterprets this object as a symbol that connects people. Centered on a shared commitment to children, it acts as a symbol connecting people through themes of unity, place, and narrative.

First published after the 1998 Football World Cup with proceeds donated to UNICEF, 'REBONDS' returns in a new edition to celebrate the 10th anniversary of the Louis Vuitton and UNICEF partnership. Through this book, the Maison carries forward its spirit of charity, heritage, and commitment to children into the future.

Structured as a visual narrative spanning the globe, 'REBONDS' features nearly 100 iconic figures from diverse fields such as film, music, contemporary art, sports, and fashion. Participants include Louis Vuitton ambassadors Ichikawa Danjuro XIII, Suzu Hirose, Sho Hirano, and Yuto Horigome, as well as global names such as Celine Dion, Zlatan Ibrahimovic, and Pedro Almodóvar. From Japan, the list includes world-renowned figures like VERDY, Naomi Kawase, Yuki Kawamura, Takefusa Kubo, THE D SoraKi, Yoichi Takahashi, NIGO®, and Takashi Murakami. Photographed across Paris, Tokyo, Beijing, Los Angeles, Brooklyn, Shanghai, London, and Avignon—sometimes in private settings, sometimes outdoors—these individuals weave a collective narrative where diverse backgrounds connect toward a common vision. Each profile is linked to its origin, creating a sensory map where various faces engage in dialogue with cities and landscapes.

The book's design reflects the spirit of human connection and unity, which is central to the Maison’s commitment to UNICEF. Starting from the cover, the 'Louis Vuitton Monogram ball' symbolizes global unity, while words scattered throughout the book add a human touch, weaving diverse photographic expressions into a fluid and coherent story. 'REBONDS' is more than just a photo book; it is a medium for legacy, reminding us that a simple, globally shared gesture can become a universal language and a source of lasting engagement for future generations.

The book opens with forewords from Pietro Beccari, Chairman and CEO of Louis Vuitton, and Felix, member of the boy group Stray Kids, Louis Vuitton ambassador, and UNICEF Goodwill Ambassador for Korea. Two voices and two perspectives become one through a shared vision, expressing the values behind 'REBONDS'—the power of unity and connection—in their own words. While Beccari highlights the simplicity of the gesture of sharing a ball, Felix emphasizes his deep belief that shared commitment can bring about lasting change, noting that this unity transcends borders and cultural barriers. Their perspectives set the tone for the book with power that is both personal and universal.

'Twenty-eight years after it was first published for the 1998 World Cup, this book celebrates the 10th anniversary of the partnership between Louis Vuitton and UNICEF. Over 100 celebrities and friends of the House from various fields posed with the Louis Vuitton ball and graciously accepted to participate in this project. Whether capturing a moment in motion or a still moment, every portrait expresses unique energy while sharing the same power: the power of connection,' said Pietro Beccari, Chairman and CEO of Louis Vuitton.

'REBONDS is a project very close to my heart. I feel immense pride and enthusiasm for this initiative in support of UNICEF. It embodies the importance of protecting and supporting those in need, especially children. Every child deserves fair opportunities in life, and it is our collective responsibility to provide essential support to children in the most difficult situations,' said Felix, Maison ambassador and UNICEF Goodwill Ambassador for Korea.

Staying true to the spirit of the original edition, 'REBONDS' aligns with the mission of 'LOUIS VUITTON for UNICEF,' a joint charity project between Louis Vuitton and UNICEF. Proceeds from the book’s sales will be donated to support children in difficult situations around the world.