When is the second MCM x Hello Kitty collaboration released?

The collection launches on July 29, 2026, at MCM stores and the official online store in Japan.

What items are included in the collaboration collection?

The lineup includes bags, wallets, T-shirts, denim, track jackets, and other apparel and leather goods.

Where can I buy the MCM x Hello Kitty collection?

Available at MCM stores in Tokyo, Kansai, Nagoya, online, and pop-up stores.

MCM Announces Second Capsule Collection with HELLO KITTY

Published Jul 16, 2026 1:30 AM ・ Updated Jul 16, 2026 2:35 AM ・ 6 min read ・ Source: PR TIMES

Munich-based luxury brand MCM announces its second capsule collection in collaboration with Sanrio's beloved character Hello Kitty. The collection launches in Japan on July 29, 2026, at MCM stores and the official online store.

Munich, Germany-based luxury brand MCM (Modern Creation München) announces a new capsule collection in collaboration with Hello Kitty, the iconic character from Sanrio Co., Ltd., beloved around the world.

Following the highly successful 2024 collaboration, this second capsule collection features a wide range of items, including MCM’s signature Visetos, denim, track jackets, T-shirts, and other ready-to-wear apparel, all launched simultaneously.

This special collection blends MCM’s craftsmanship—rooted in self-expression and the spirit of travel—with Hello Kitty’s charming, universally loved aesthetic, delivering a luxurious experience for the modern consumer.

[Collection Features & Details]

The designs feature monochrome Hello Kitty motifs seamlessly integrated into MCM’s timeless style with refined balance. Apparel items also showcase the anniversary logo “MCM LXXVI 1976,” commemorating the brand’s 50th anniversary. These celebratory details make the pieces standout statement items unique to this collection.

Bags & Small Leather Goods: Featuring the signature cognac-colored Visetos monogram as a base, with monochrome Hello Kitty motifs applied. The lineup includes backpacks, shoppers, nylon bags, as well as everyday essentials like wallets and AirPods Pro cases—combining playfulness with practicality.

Ready-to-Wear: A broad selection of modern streetwear-inspired apparel, including denim jackets, denim pants, track jackets, track pants, polo shirts, and T-shirts.

The collection will be available starting Wednesday, July 29, 2026, at MCM stores across Japan and on the official online store.

Tokyo Area

MCM GINZA HAUS 1

MCM Ikebukuro Tobu Store

Kansai Area

MCM Kintetsu Abeno Harukas Store

MCM Osaka Takashimaya Store

MCM Daimaru Umeda Store

MCM Mitsui Outlet Park Jazz Dream Nagashima Store

MCM Rinku Premium Outlets Store

Pop-Up Stores

MCM Kansai International Airport Pop-Up Store (July 30 – September 29)

MCM JR Nagoya Takashimaya (July 22 – August 4)

MCM Daimaru Shinsaibashi (August 5 – August 11)

MCM Matsuzakaya Nagoya (August 5 – August 25)

ABOUT MCM (Modern Creation München)

Founded in Germany in 1976, MCM emerged as an alternative to traditional luxury, creating distinctive, high-quality accessories and lifestyle items inspired by the innovative and vibrant culture of 1970s Munich. Today, MCM continues its legacy, offering next-generation luxury for independent-minded individuals. The brand currently operates 584 stores across 43 countries, including Munich, Berlin, London, Paris, New York, Los Angeles, Tokyo, and Seoul.

Website: https://jp.mcmworldwide.com

Instagram: @mcm.japan https://www.instagram.com/mcm.japan/

LINE: @MCM JAPAN https://page.line.me/515awuup?openQrModal=true

Product Inquiries

MCM GINZA HAUS 1

TEL 03-4520-7030

FACT BOX

Source: PR TIMES
Category: New Product

MCM Announces Second Capsule Collection with HELLO KITTY

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY