What is the key feature of the Ulike Air 10 Max?

Its main feature is the patented Sapphire Cooling Technology, which cools the skin during irradiation to minimize pain while delivering professional-grade results.

What does 'Shared Beauty' mean for Ulike?

It refers to the concept of sharing one beauty device among family members or partners, positioning the device as a standard household appliance for everyone.

Is there a specific model for men?

Yes, the 'Ulike X Max' is a high-power model specifically designed to handle thicker hair, making it ideal for male users.

Ulike, Global No.1 Hair Removal Brand, Appoints Miri Kiritani as Ambassador and Launches New 'Air 10 Max' Series

Published May 20, 2026 6:54 AM ・ Updated Jun 13, 2026 11:59 PM ・ 4 min read ・ Source: PR TIMES

Ulike Japan launched its latest IPL hair removal series on May 19, 2026, featuring actress Miri Kiritani as the brand ambassador. The launch highlights the 'Shared Beauty' concept, encouraging families and partners to share professional-grade self-care at home, supported by patented cooling technology.

Ulike Japan Co., Ltd., a global leader in home beauty devices, officially launched its latest flagship series, the 'Ulike Air 10 Max IPL Hair Removal Device,' and a high-power model for men, the 'Ulike X Max,' on May 19, 2026. To mark the occasion, a grand product launch event was held in Tokyo, where popular actress Miri Kiritani was unveiled as the new brand ambassador. During the event, Kiritani shared the new brand visuals and a promotional movie themed around the concept 'We like Ulike.'

The core of Ulike's new marketing strategy is the promotion of 'Shared Beauty.' Moving away from the traditional view of beauty devices as personal-use-only tools, Ulike positions its products as essential household appliances that can be naturally shared among family members and partners. Ambassador Kiritani emphasized that the ease of use during small pockets of free time makes professional care accessible even for those with busy schedules, while also fostering communication through shared beauty experiences.

Technologically, the products feature Ulike's exclusive, patented 'Sapphire Cooling Technology.' This innovation instantly cools the skin during irradiation, significantly reducing pain while maintaining salon-level output for effective hair removal. A live demonstration at the event used a balloon experiment to visually explain how IPL technology targets hair follicles safely and precisely. Additionally, a surprise ice sculpture was presented to celebrate Kiritani's 20th anniversary in the entertainment industry, symbolizing the brand's cooling tech identity.

The new series is now available through Ulike's official EC stores (including Amazon and Rakuten) and major electronics retailers nationwide. To further boost engagement, Ulike has launched a social media campaign on Instagram and X, offering participants a chance to win the new device and autographed cards from Kiritani, strategically timed for the peak summer beauty season.

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Source: PR TIMES
Category: New Product

Ulike, Global No.1 Hair Removal Brand, Appoints Miri Kiritani as Ambassador and Launches New 'Air 10 Max' Series

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