JPI (Japan Planning Institute) will host a seminar inviting Mr. Nobuyuki Kii, Principal and Manager of the Research & Consulting Division at Japan Research Institute, to elaborate on the key points and concrete examples of new business development that turn the challenges of a super-aging society into "business opportunities."

Details and Application Here

https://www.jpi.co.jp/seminar/17698

Title

Business Creation through "Industrial and Welfare Collaboration" and "Commercial Support"

Points and Concrete Examples of New Business Development to Turn the Challenges of a Super-Aging Society into "Business Opportunities"

Date and Time

Monday, April 20, 2026, 13:30 - 15:30

*Applications for archived streaming are also accepted after the seminar has concluded.

Lecturer

Mr. Nobuyuki Kii, Principal and Manager Research & Consulting Division Japan Research Institute, Ltd.

Lecture Overview

With the increasing number of elderly, including those with dementia, businesses related to the elderly are one of the few growing industries.

For many industries, responding to elderly consumers is not only essential, but various social issues accompanying an aging population also present business opportunities for private enterprises.

The seminar will introduce noteworthy areas and specific business cases that are growing as businesses, and will also elaborate on the process of business creation in collaboration with various regional stakeholders, including local governments and welfare officials.

Lecture Items

- **1. Realities and Social Issues of an Aging Population** - (1) Realities of an aging population - (2) Various social issues accompanying an aging population - **2. Areas of Focus and Business Cases (Elderly Adaptation, New Business)** - (1) Businesses for the Elderly - ① Solving daily living problems - ② Creating a colorful and fulfilling life - ③ Supplementing cognitive decline - ④ Effective utilization of money and assets - (2) Businesses for Corporations - ① Supporting work-life balance for caregivers - ② Supporting care sites (e.g., Care Technology) - (3) Businesses for Local Governments - ・Innovation in dementia prevention - **3. Adaptation to Elderly Consumers, Process and Points of Business Creation** - (1) To elderly customers

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