Fujiya's New "Peko-chan milky time" Cafe to Open First Tohoku Store at Fukushima Station West Exit on July 3; Some Store Hours Also Extended

JR East Tohoku General Service Co., Ltd. (LiViT) is renovating the Fukushima Station West Exit Power City Pivot, which it operates, under the concept of "Connecting City and People." As part of this effort, a "Peko-chan milky time" cafe, a new format developed by Fujiya Co., Ltd., will open on Friday, July 3, 2026, at 10:00 AM.

In response to customer requests, the business hours for the supermarket "Lopia" and the cafe "Fukushima Coffee" will be partially extended.

Furthermore, a limited-time POP UP STORE will open, selling the popular Crab Pilaf lunch box from "Seafood Restaurant Mexico."

**1. First Tohoku Store "Peko-chan milky time" Opens July 3 (Fri) at 10:00 AM**

This new Fujiya cafe format allows customers to enjoy drinks and various sweets inspired by the long-selling "milky" candy.

- **Store Information** - Name: Peko-chan milky time Fukushima Station West Exit Store - Opening: July 3, 2026 (Friday) at 10:00 AM - Hours: 10:00 AM – 8:00 PM - Main Products: Nomu milky (drinkable milky), Premium milky soft serve ice cream, assorted cakes, etc.

- **Opening Event** - Details: A meet-and-greet and photo session with Fujiya's mascot "Peko-chan" and Aizu's local character "Akabē." - Date/Time: July 3, 2026 (Friday) at (1) 11:00 AM, (2) 1:00 PM, (3) 3:00 PM (approx. 20 min each). - Location: In front of "Tully's Coffee" inside Fukushima Pivot.

- **Opening Commemorative Specials** - **Happy Bag**: A limited-quantity "Peko-chan milky time Happy Bag" will be sold for ¥2,525 (tax incl.). It includes a tote bag, coupons, and sweets. - **Gift**: Customers who spend ¥1,000 or more (tax incl.) will receive an original sticker (while supplies last).

- **Fukushima Station West Exit Store Exclusives** - **Acrylic Charm**: A "Peko-chan x Akabeko Acrylic Charm" (¥550 tax incl.) featuring Peko-chan in a happi coat designed after the local Akabeko folk toy. - **Collaboration Shake**: A limited-quantity "milky Shake (Rakuo Cafe Ole)" (¥600 tax incl.), a collaboration with Fukushima's popular "Rakuo Cafe Ole."

- **Nationwide Commemorative Product** - A "milky Cream Donut (Fukushima Akatsuki White Peach)" (¥231 tax incl.), using "Akatsuki" peaches from Fukushima, will be sold at all "Peko-chan milky Donut/Time" stores nationwide starting July 3.

**2. Extension of Business Hours for Some Stores**

- **Lopia**: Starting June 19 (Fri), Friday and Saturday hours will be extended by one hour to 10:00 AM – 9:00 PM. - **Fukushima Coffee**: Starting July 1 (Wed), hours will be extended by one hour to 9:00 AM – 8:00 PM (last order 7:45 PM).

**3. POP UP STORE Information**

- **Seafood Restaurant Mexico**: Selling their famous original Crab Pilaf bento boxes. - Period: July 3 (Fri) – July 12 (Sun), 2026, from 10:00 AM to 7:00 PM. - Location: In front of "Gindaco Highball Sakaba" inside Fukushima Pivot.

Fukushima Pivot is undergoing a phased renewal ahead of its grand opening scheduled within 2026 and will announce further store openings sequentially.