JR Central to Launch RPG-Style Exploration Event 'Meieki Quest' in Nagoya Station Area!

JR Central (Tokai Transport Service Company) and JR Tokai Takashimaya Co., Ltd. will jointly host an experiential exploration event titled 'MEIEKI QUEST ~An Adventure Starting from JR Nagoya Takashimaya, the Whole Meieki as a Playground~' (hereinafter 'Meieki Quest') in the Nagoya Station (commonly known as 'Meieki') area. The event will run during the summer vacation period, in collaboration with group companies and external commercial facilities.

This event is a roaming-style experiential campaign in RPG format (※1), utilizing a dedicated app. By completing over 500 different types of quests (※2) set up across various facilities in the Meieki area, participants can win attractive prizes. We aim to create greater vibrancy across the entire district by encouraging customers of all ages to enjoy and participate in the event.

(※1) Role-Playing Game: A game in which players assume the roles of fictional characters and grow through adventures.

(※2) In RPGs, quests refer to tasks or missions assigned to characters.

[Image: Meieki Quest Poster Concept]

1. Purpose of the Event

Nagoya City has developed around two main hubs: Sakae and Meieki (Nagoya Station) areas. To revitalize the city as a whole, it is essential not only to maintain but also to enhance the vibrancy of the Meieki area, alongside the Sakae district.

This time, at the initiative of JR Central, surrounding commercial facilities that previously focused on individual customer acquisition have come together in collaboration. Led by JR Tokai Takashimaya, they have jointly planned this roaming experiential event. Through this initiative, participating commercial facilities will work in unison to strongly promote the charm of the Meieki area. We invite everyone to visit the Meieki area during this event and rediscover its appeal.

• Participating Companies and Target Facilities: (in alphabetical order)

Company Name

Target Facilities

JR Central Building Co., Ltd.

Towers Plaza, Gate Tower Plaza Restaurant Street

JR Tokai Takashimaya Co., Ltd.

JR Nagoya Takashimaya JR Nagoya Takashimaya Watch Maison JR Nagoya Takashimaya Wine Maison Takashimaya Gate Tower Mall

JR Tokai Hotels Co., Ltd.

Nagoya Marriott Associa Hotel Nagoya JR Gate Tower Hotel

JR Tokai Retailing Plus Co., Ltd.

In-station stores at JR Nagoya Station, and others

JP Building Management Co., Ltd.

KITTE Nagoya

Central Japan Railway Company

JR Nagoya Station, and others

Toyota Real Estate Co., Ltd.

Midland Square, Meguru Garden

Nagoya Railroad Co., Ltd.

Meitetsu Nagoya Station, Nanachan Street, and others

Mitsubishi Estate Property Management Co., Ltd.

Dai-Nagoya Building

2. Overview of the 'Meieki Quest' Event

• Event Period: Wednesday, July 29, 2026 – Tuesday, September 1, 2026 (※3)

• Number of Quests: Over 500 types throughout the event period

• Event Flow:

① Participate in 'Meieki Quest' via the newly established official LINE account (※4)

② Explore the Meieki area and complete quests placed at participating facilities to earn chips (※5)

③ Use accumulated chips to enter lotteries and win prizes

(Example Prizes) Original merchandise (keychains, etc.), gift vouchers, and more

• Detailed event information will be announced separately by JR Tokai Takashimaya (scheduled for Tuesday, July 21, 2026).

(※3) Operating hours will follow each facility’s business hours. The final day will conclude at 8:00 PM.

(※4) Participants must have their own smartphone. Data communication charges are at the user’s expense. Registration as a friend on the official LINE account 'Meieki Connect,' which disseminates event information for the Meieki area, is required.

(※5) For some quests, facility usage or purchases may be required to complete them.

[Image: Event Concept]

3. Promotional Activities in the Meieki Area

To collectively create vibrancy across the Meieki area, participating facilities will collaborate on promotional activities, including posters and digital signage displayed at various locations throughout the district. Additionally, a special limited-time decoration (※6) of 'Nanachan,' the symbolic mascot of Meieki, will be installed at 'Nanachan Street' in front of Meitetsu Nagoya Station.

(※6) Nanachan Special Decoration Period: Wednesday, July 29, 2026 – Tuesday, August 4, 2026

[Image: Meieki Quest Poster Concept]

※All images are for illustrative purposes only