Back Again This Year! 'Suica Summer Festival Powered by JR-Cross' to Feature Photo Sessions with Suica Penguin and Lucky Draw at JR Tokyo Station

JR East Japan Cross Station Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Fumanao Nishino; hereinafter 'JR-Cross') will host the fourth annual 'Suica Summer Festival' event. The festival will feature a 'Pensta POP-UP Store' and 'Orange Page Shop' offering new Suica Penguin merchandise, a 'Suica Lucky Draw' for customers who use Suica for purchases, and a 'Suica Penguin Photo Session' where visitors can take photos with the iconic character.

JR East has announced that the 'Suica Penguin' will 'graduate' at the end of fiscal year 2026. To express gratitude for years of public support, JR East is running the 'Penguin Years' campaign. This event is part of that campaign.

Event Overview

Event: Suica Summer Festival Powered by JR-Cross

Dates: July 24 (Fri) – July 26 (Sun), 2026 Hours: 9:00–20:00 (until 17:00 on the final day)

Location: - Inside ticket gates, 1st basement floor, Gransta Tokyo Event Space 'Square Zero', JR Tokyo Station - Outside ticket gates, 1st basement floor, 'Dōrin no Hiroba' (Wheel Plaza), JR Tokyo Station

※ Details on products for sale will be announced in a press release in early July.

©Chiharu Sakazaki / JR East / DENTSU

Suica and Pensta are registered trademarks of East Japan Railway Company.

The Suica Penguin is the mascot character for 'Suica' operated by East Japan Railway Company.

Suica Penguin Photo Session

A photo session with the Suica Penguin will be held during the event.

Participation requires a reservation ticket.

### Photo Session Details

- Location: 'Dōrin no Hiroba' (Wheel Plaza), outside ticket gates, 1st basement floor, JR Tokyo Station - Dates: July 24 (Fri) – July 26 (Sun), 2026 - Time slots: Daily at ①10:00 ②11:00 ③13:00 ④14:00 ⑤15:00 ⑥16:00 ⑦17:00 (Note: The 17:00 session is available only on July 24 and 25) - Each session lasts approximately 20 minutes - Limited to 20 groups per session (total of 400 groups) - Please bring your own camera or smartphone for photos

### Reservation Ticket Distribution

- Distribution Dates: July 2 (Thu) – July 4 (Sat), 10:00–17:00 - Distribution Location: Escalator base, next to 'Square Zero' event space, inside ticket gates, 1st basement floor, Gransta Tokyo, JR Tokyo Station - Eligibility: Present a receipt showing purchases of ¥2,000 or more (tax included) made on or after 10:00 on the day of distribution at designated stores, using a Suica card registered on the JRE POINT website - Designated Stores: All shops at Gransta Tokyo, Gransta Marunouchi, Gransta Yaesu, and Gransta Yaekita - At the distribution site, present your JRE POINT app or JRE POINT card along with the receipt - Fill out an application form with your name and preferred photo session time; tickets will be distributed on a first-come, first-served basis

※ Tickets will not be distributed at Pensta stores—please take note.

※ Distribution begins on July 2 and will end once the allocated number of tickets is reached. For the latest updates, please check the official social media accounts.

Official SNS: 'Suica Penguin' (merchandise & café info) @JR-Cross (official) (@Pensta_JRCross) / Posts / X

※ Resale or transfer of reservation tickets is prohibited. Your JRE POINT number will be verified at check-in on the day of the photo session.

※ Distribution and photo sessions may be altered or canceled due to on-site congestion or other circumstances. Thank you for your understanding.