Long-Selling Station Bento 'Chicken Bento' Collaborates Again with 'Suica Penguin'! Limited-Edition 'Suica Penguin Chicken Nori Bento' on Sale from July 24 (Fri)!

JR East Japan Cross Station Foods Company (Headquarters: Shibuya-ku, Tokyo / Company Head: Fumihiko Nakamata) will begin selling the 'Suica Penguin Chicken Nori Bento' on Friday, July 24, in conjunction with the 'Suica Penguin Summer Festival'.

The 7th edition of the Suica Penguin bento, produced by Orange Page, continues its collaboration with the long-selling station bento 'Chicken Bento'. The special packaging features Suica Penguin dressed in a chef's hat and bowtie striking a pose, paired with a diverse and flavorful menu.

The bento features tomato-flavored rice topped with two sheets of nori seaweed printed with Suica Penguin and scrambled eggs. There are four different facial expressions of Suica Penguin on the nori sheets, making it a fun surprise to discover which one you get. The side dishes include the classic fried chicken, along with fish sausages—Suica Penguin's favorite—prepared as 'isobe-age' (seaweed-seasoned fried snacks). It also includes white fish tempura and yakisoba, combining the best of both the Chicken Bento and nori bento into one satisfying meal.

Each bento comes with exclusive resin chopsticks featuring Suica Penguin designs, allowing enjoyment even after the meal.

Product Name: Suica Penguin Chicken Nori Bento

Price: 1,300 JPY (tax included)

Quantity: Limited to 20,000 units

Sales Period: July 24, 2026 (Fri) to August 31, 2026 (Mon)

※ Sales will end once all units are sold out.

Subject to change based on sales conditions.

Sales Locations:

【Tokyo Station】 Ekiben-ya Matsuri, Gransta Tokyo, and others

【Shinjuku Station】 Ekiben-ya Matsuri Select, Shinjuku South Ticket Gate

【Ueno Station】 Ekiben-ya Ueno Central Ticket Gate

【Omiya Station】 Ekiben-ya Matsuri Select, Ecuté Omiya

【Sendai Station】 Ekiben-ya Matsuri, Sendai Station

【NewDays】 NewDays Yaesu Central Ticket Gate, and others

※ NewDays stores will sell only on July 24 (Fri) and 25 (Sat)

※ One pair of chopsticks included per bento, randomly selected from two designs. Design cannot be chosen.

NewDays sales locations here

©Chiharu Sakazaki/JR East Japan/DENTSU Suica is a registered trademark of JR East Japan. Suica Penguin is the character of JR East Japan's 'Suica'.

Back again this year! A bento-shaped cooler bag, perfect for Chicken Bento!

A must-have for fans! A cooler bag designed to look just like the Chicken Bento will be sold simultaneously.

Carry your Chicken Bento in style and boost your mood! Limited quantity—get yours early!

Product Name: Suica Penguin Chicken Bento Cooler Bag

Price: 1,100 JPY (tax included)

Sales Period: Starting July 24, 2026 (Fri)

※ Sales will end once stock runs out.

Sales Locations:

【Tokyo Station】 Ekiben-ya Matsuri, Gransta Tokyo, and others

【Shinjuku Station】 Ekiben-ya Matsuri Select, Shinjuku South Ticket Gate

【Ueno Station】 Ekiben-ya Ueno Central Ticket Gate

【Omiya Station】 Ekiben-ya Matsuri Select, Ecuté Omiya

【Ofuna Station】 Ofunaken, Ofuna South Exit, and others

Fits two Chicken Bentos perfectly! ♬

● Available on JRE MALL starting July 27 (Mon)!

Sales Period: Around 12:00 PM, July 27, 2026 (Mon)

【Frozen Station Bento】 Ekiben-ya Matsuri JRE MALL Store

https://shopping.jreast.co.jp/products/ detail/s361/s361-91

※ For details, please check the product page.

【Frozen Station Bento】 Ekiben-ya Matsuri here

【Frozen Station Bento】 Ekiben-ya Matsuri

Additionally! A giveaway campaign on the official X (Twitter) where 30 lucky winners will receive the cooler bag!

Prize: Suica Penguin Chicken Bento Cooler Bag

30 winners selected by lottery

Period: July 24, 2026 (Fri) to August 6, 2026 (Thu)

How to Enter:

① Follow the official Ekiben-ya Matsuri X account (@ekibenyamatsuri)

② Repost the campaign post

※ For full campaign details, please check the official Ekiben-ya Matsuri X account.

Official X of Ekiben-ya Matsuri

©Chiharu Sakazaki / JR East Japan / DENTSU Suica by JR East Japan Suica is a registered trademark of East Japan Railway Company.

● Also available at the 'Suica Summer Festival' event from July 24 (Fri) to 26 (Sun)!

Held again at Tokyo Station! 'Suica Summer Festival powered by JR-Cross'

Enjoy a variety of fun events including Suica Penguin merchandise sales and a grand lottery! The 'Suica Penguin Chicken Nori Bento' and 'Suica Penguin Chicken Bento Cooler Bag' will also be sold at the event venue.

Event Period: July 24 (Fri) to 26 (Sun), 9:00–20:00 (July 26 only until 17:00)

Venue: Event Space 'Square Zero', B1F inside JR Tokyo Station

Ekiben-ya Odori, Gransta Tokyo Store

Ekiben-ya Matsuri Select, Shinjuku South Ticket Gate

Ekiben-ya Ueno Central Ticket Gate

※ Suica Penguin is the character of East Japan Railway Company's 'Suica'.

※ Information is current as of the announcement date. Subject to change without notice.

※ Images are for illustration purposes only.

※ Store operating hours may change.

※ All prices include tax.