Japanese Red Cross Unveils 47 Prefectural Versions of Official Mascot "Heartra-chan"

The Japanese Red Cross Society (JRCS) announced the "National Local Heartra-chan" project on May 11, featuring 47 unique designs of its official mascot representing each prefecture's culture and specialties. For example, the Kanagawa version features a surfing motif. The initiative aims to increase public affinity towards Red Cross activities ahead of its 150th anniversary in 2027. JRCS is launching an online fan campaign and selling merchandise such as pin badges and clear files via its subsidiary Nissei Service to engage local communities.